Tech-Fueled Design Revolution

India’s industrial design market is projected to grow steadily due to the rising customer interest in practical and aesthetically appealing products. While the nation is still on its path to becoming a manufacturing power house, the place of the industrial design is more important than before. This expansion in the market is mainly attributed to the combination of the manufacturing industries shifting to the design thinking approach and the emergence of industries that are propelled by technology. It is the startups that are at the helm of it. These versatile and progressive organizations are not only implementing but are also practicing cutting-edge design paradigms that combine technology and beauty. Due to the boost in startup culture in India, the industrial design is receiving fresh outlooks from the new generation of innovators. These startups are developing new products using advanced technologies including Artificial Intelligence, Internet of Things, and 3D Printing.

Another benefit that the startups bring to the industrial design market is the flexibility of the market and the ability to transition quickly. While large companies have a set product offering and a more stable market position, startups are much more flexible in terms of adapting their products to the needs of the consumers and to the constantly evolving market trends. It also enables them to serve consumers better and outcompete rivals in the saturated market by being more agile. Also, the startup ecosystem encourages design and engineering collaborations between designers, engineers and marketers enhancing product development cycles.

In the current issue, we introduce you to the top startups in this sector. In this issue, Industry Outlook has identified the select few companies that have done particularly well in this industry with a high level of dedication. We have found that these companies have gone the extra mile in proving their commitment to meet the customer needs in an integrated manner.

We welcome your feedbacks and suggestion that you may have concerning this special issue.