Embracing Wellness by Going Gluten-Free

The market for gluten-free foods in India has been growing rapidly in the recent times and this is being attributed to many factors. One of the major factors is the growing recognition of the gluten-related health issues such as celiac disease and gluten sensitivity which tend to encourage more people to search for gluten-free options. The growth of the people’s lifestyles and dietary choices has also contributed to this, as many people choose to go gluten-free for the weight loss and health improvement purposes. Moreover, the gluten-free products are more easily accessible to the consumers due to the fact that they can be easily found in the retail stores and online platforms across the country. Technological progress in the food industry is also very important which makes it possible to produce gluten-free alternatives that look and taste like containing gluten. This was the key ingredient to the success of gluten-free products not being insipid or of low quality, which resulted in consumers’ acceptance.

Government programs that support the health and wellness, coupled with the rising incomes and urbanization, have also been a major driver of this demand, both for gluten-free food products and gluten-free options. With the shift towards the more health-oriented consumer, the gluten-free food market will continue to grow in the size. In the long run, companies can innovate by creating products that offer the consumers a range of choices and cater to their particular dietary needs. On the whole, the gluten free food market in India has very bright future ahead, owing to the emerging trend of increase in the healthy eating habits among the people.

In this issue, we acquaint you with the top startups from this field. After studying the industry landscape in-depth, Industry Outlook has zeroed in on the top ones that have excelled with their meticulous approach. Having proven their dedication in order to meet the customer’s expectations in an end-to-end manner, these startups have stood out from the crowd.

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