An Evident Transition

Ayurvedic products are fast replacing allopathic prescriptions owing to their proven lack of side effects and protection from harmful chemicals. As the awareness grows among the populace, the demand for ayurvedic products is rising further. Given the increasing adoption of such products, we have focused on this market exclusively in this special issue. The cover story of this issue features Songara All Ayurvedic which is a women-led DPIIT recognized startup based out of Ahmedabad with 11 other outlets in India. The company has been exporting to Europe, US and Gulf countries. Songara’s facilities are certified with GMP, ISO 9001, ISO 22000, FSSAI and IEC. The start-up has more than 25 Ayurvedic doctors associated who keep extending support for new and quality product development and services. It offers a wide range of products and related services; for the personal care range, they have products into oral care, skin care, make-up, hair care and fragrances, whereas, for the healthcare range, the products are segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Also featuring in this issue is Nandikesam from Kerala which has come up with a premium range of hair and skincare products that have not only gained acceptance in the country, but have also made their mark outside the country. The start-up has already reached a distribution network of more than 2000 distributors spanning across the region and it is able to deliver more than 50,000 bottles per month.   

After studying this market landscape in-depth, we have zeroed in on Top 10 start-ups that have excelled in this market with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these start-ups have stood out from the crowd.                                                                                        

We look forward to receiving your feedback and suggestions.