The Indian renewable energy sector is the world’s fourth most appealing renewable energy market. As of 2020, India ranked fourth in wind power, fifth in solar power, and fourth in renewable power installed capacity. Renewable power generation capacity installation has grown rapidly in recent years. With increased government support and improved economics, the sector has become more appealing to investors. As India attempts to meet its energy demand, which is expected to reach 15,820 TWh by 2040. According to the recent data released by IBEF, the country intends to install approximately 450 Gigawatts (GW) of renewable energy capacity by 2030, with solar accounting for approximately 280 GW (more than 60 percent).
The addition of renewable energy capacity in the first eight months of FY22 was 8.2 GW, compared to 3.4 GW in the same period last year. ICRA anticipates adding 12.5 GW of renewable energy capacity in FY22 and 16 GW in FY23. Adding to this contribution, the government intends to build 523 GW of renewable energy capacity (including 73 GW from hydro) by 2030. In this ongoing revolution, there is an impeccable contribution by many private firms in the market, and among them, Star Power Distribution Private Limited stands idiosyncratic in the market with its exceptional appealing operation.
Star Power Distribution Private Limited company started with an initiative to promote green and clean energy in India. The company is one stop solution for all stakeholders in the Green & Clean Energy Ecosystem. They are offering marketing support to EPC providers along with installation, commissioning, operation, and maintenance services to their customers. In addition, the company is providing various financing options to the solar customers willing to invest in green energy being it be Residential, C&I, Large customers or farmers.
There have been phenomenal changes in the renewable energy sector, especially post liberalization, privatization, and globalization, people gravitated towards this sector. Alongside, there is an immaculate amount of support from the government as well. Speaking more about this, company CEO Sumit Aggarwal says, “People are getting to understand the consequence of non-renewable energy and acting accordingly. In recent years, we have received prodigious demands from people from different corners, which shows their concern towards environment. There is huge support from the government with numerous schemes and projects to enhance the
renewable energy sector. With all these fragmentary steps, India is achieving its hold on renewable energy”.
The Client Expectation – Satisfaction Formula
Star Power Distribution Private Limited, solely believes that the higher the transparency, greater the trust factor in customers. In order to achieve greater transparency, the company provides imperforate information about the products in such a way that intricate details are not missed at any cost. This practice gives overall information to customers and supports them acknowledge the product. Followed by rich service regardless of the products connects the customers to the company emotionally.
Thus, this company has built trust in the new customers, and there is a huge loyal customer base on the expectation and satisfaction formula. This practice of maintaining transparency in the operations and uncovering the specification of ingredients of the products has grabbed the trust of reputed companies like Oswal Group, Daawat Group and ITC, along with many hospitals, education institutions, religious organizations, and hotels that have subscribed to Star Power Distribution’s service.
The Journey So Far
The company was founded in 2014 to enter the renewable sector, and it soon became a channel partner of Tata Power Solar System Ltd. Customers however were a little skeptical to invest in this field due to higher prices and a lack of awareness about solar energy. Initially, the company had gone through many obstacles to get the orders for a couple of years. After new strategies and experiments, people gravitated towards Star Power Distribution. In 2018, the company began receiving orders from customers it had visited in the previous three years, and has grown tremendously since then. “We expanded into new markets and products such as EV chargers, Micro Grids, Solar Pumps, and Home Automation, along with Rooftop Solar. We have recently established a manufacturing facility for Solar Mounting Structures, Portable Cabins, and other fabrication items in Haryana”, explains Sumit.
Star Power Distribution solely believes that the higher the transparency, greater the trust factor in customers
Keeping the amount of experience and broad understanding of the market as a focal point, this company is looking forward to expanding its wings to different corners of India. This company has highly driven youngsters and fully-fledged seniors to work towards achieving its goal to expand the distribution network for solar in cities, towns, and villages, with value-added products like Solar Pumps, home automation and installation of EV chargers. With the joining of next generation family entrepreneur Vaibhav Aggarwal in the year 2019, who did his Masters in International Business Management from the university of London, took the company to new heights with his innovative ideas and approach. There is a dedicated team that is working relentlessly in the distribution of EVs in the northern part of India and working with two-wheeler and four-wheeler companies for their distribution. Highlighting trust, reliability, integrity, and going green parameters as points of convergence, this firm is reckoning its actions to delve into the more market.
“The year-on-year growth is multifold; over the years we have encountered exuberant market growth and clients’ satisfaction with our service and products. From being an active presence in Punjab, Haryana, Chandigarh, and Delhi, our company is looking forward to expanding our operational points to the other parts of India to serve the best quality. So far, we have served over 1000 clients of different categories in the market. Also, there are new clients turning-up for our service and products that we offer”, concludes Sumit.
Sumit Aggarwal, CEO, Star Power Distribution
Sumit ventured into the market with a bachelor’s degree in information and technology. At the outset, he invested his time and efforts in the familyowned Rice business in the year 2003. That laid a foundation to come-up with the idea of amalgamation of food and renewable industries together in the market. Sumit is highly driven by the concept of technology determinism and adopts new technologies which elevate his business plans. He believes the key to success in the respective field is to stay updated and connected with the market, and one has to immerse themselves to taste the real taste of success.
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