Providing employment to 45 million people, the Textile & Apparel industry in India is the 2nd largest employer in the country. From $103.4 billion in 2020-21, the Textile & Garment industry is predicted to jump to $190 billion by 2025-26. These fantastic numbers have a reasongrowth in population, rapid urbanization, and shifts in the global economic power base are all responsible for it.
Additionally, the advent of the digital era where there is easy access and exposure to celebrity fashion encourages the modern women, many of whom are career-oriented, earn well, and have more disposable income to focus on style and fashion more intimately than ever before. The domination of micro and macro influencers, coupled with fashion icons and the growing penetration of e-Commerce has brought forth the huge demand of apparels for the fashion-friendly. Not to forget, this is also the era of fastchanging preferences that is driving more sales. Thus, it is safe to conclude that the clothing manufacturing industry is expected to grow at a consistent rate in the coming years.
Ramagiq, a fashion apparel portal is all set to style the modern woman with the pure magic of fashion without hefty price tags. These clothes are for women who are leaders of their own lives and are non-conformists. Ramagiq pays special attention to quality, variety, aesthetics, and ease of buying, and offers value for money with their unique assortment of designs, styles, silhouettes and fabrics.
According to Bhavna Sharma, Founder, “Fashion isn’t just about fabric, emotions play an important role in design and apparel. We ensure that our apparels give confidence, make women feel attractive in their bodies and are also inherently comfortable”. Shopping on Ramagiq is simple and is streamlined with flexible shipping and easy return processes. Customer experience and satisfaction are enhanced through a fast checkout format that is not lengthy or complicated.
The brand’s core values of comfort, style, and affordability are reflected in all of their offerings. Catering to women from age groups 15-55, their diverse range of designs and fabrics are made in smaller batch sizes to ensure that clients can retain their fashion individuality. With the clothing marketplace overflowing with great products, Ramagiq believes an emotional connect is important to stand apart which is why they cater to both mothers and daughters categories. The 2021 Customer Experience Trends reported that nearly half of the customers want that the brands they interact with are empathetic and more aware of customer needs.
This is why, Ramagiq passionately caters to that emotion by keeping their products affordable and fashionable, while employing an easy line of communication as well. As an Indian brand, they work with Indian sizes, and not the typical American or European sizes that are seen with most brands. After exhaustive research, Ramagiq understood the needs of Indian bodies which are differently sized and created a size chart that caters to those. Their thoughtfulness in understanding an Indian body is one of the parameters that sets them apart from the competition.
Fashion is a quickly changing industry with new trends surfacing every quarter. Ramagiq stays ahead of the curve by adapting to new consumer behaviour patterns with their presence on multiple channels like Amazon, Flipkart, and lbb.in. Their clothing apparel range covers dresses, tops, kaftans, resort wear, jumpsuits, nightwear, co-ord sets, and more. The unique aspect of the brand is their option of customization, as they truly believe in individual beauty and requirements. For this reason, a buyer can send them measurements and other changes in style that they need, and Ramagiq are only too happy to comply. They feel that each customer should get easy access to fashion according to their needs, and not pre-set patterns, from changes to sleeve design, length, or hem length to choice of other fabrics; everything is accommodated by the Ramagiq team. With an easy 15 day return policy, customization, and a whole array of fabrics, Ramagiq is set to spoil the modern woman and how.
From rayons to georgettes, chiffons to handblock prints, and Ikat, there is no dearth in the availability of the myriad kinds of fabrics. They cater to all sizes from XS to XXXXL for all of their designs, thus, catering to the needs of women who find it difficult to find western wear in larger sizes. Ramagiq is positioned as a holistic, millennial women fashion brand with a wide variety of outfits, right from Indian wear to Indo-western to Western. At the heart of it, Ramagiq envisions empowering women with their offerings in which each woman can stand tall in her unique beauty. According to Shivangi Sharma, Co-Founder, “As women, we intrinsically understand women and how they want their fashion to be. Having an integral woman’s perspective has been a game changer for us”.
The history of Ramagiq is as empowering as their products. A mother-daughter venture, Ramagiq is a bootstrapped company that began in a small room. According to Bhavna, “As they say seeds have to be sowed in darkness to come out with the most beautiful flowers, years later when I lost my mother, and lost myself in that pain, out of this darkness germinated the seed of Ramagiq which meant Rama (my mother’s name) her Magic! I had an unstoppable urge to bring fashion to every woman who desired stylish outfits at reasonable prices. Ramagiq was launched to satiate that need”. The idea began with providing easy access to fashion that is timeless, cost effective and varied.
Bhavna started this initiative with her daughter Shivangi Sharma, where the former handles the creative & operations side of business, and the latter handles sales & marketing. From small, humble steps in advertising and word-of-mouth marketing, Ramagiq is now in the process of scaling their business with a bigger budget, aggressive influencer marketing, and pop-ups in the malls. They are also in plans of targeting college students by sponsoring fashion shows to reach new markets. Initially catering to the local market, they have now progressed to selling PAN India and in the international markets as well. All of this is achieved through gritty dedication, hard work, patience, and persistence. Ramagiq is also set to launch their home accessories edition.
Ramagiq is set to scale newer heights while they will continue to provide ‘magical’ fashion apparels to the women of today
Ramagiq is powered by a team of master tailors, karigars, embroiderers, both by hand and machine, young fashion designers along with their IT & Customer Care department for seamless functionality of the website, as well the digital marketing of the brand. They are now in the process of setting up a state-of-the-art manufacturing facility in Greater Noida, spread across approximately 32,000 sq.ft. Ramagiq started out as a simple idea which has now taken a massive form. With continual learning and fine-tuning, Ramagiq is set to scale newer heights while they will continue to provide ‘magical’ fashion apparels to the women of today.
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