As one of the niche markets, the organic food industry in India expected to see wider penetration in the coming years. With the growing cases of chronic diseases, it has become imperative for consumers to switch to healthy organic foods.
However today, the word organic has become just a mere word, wherein, one just procures agricultural products from farmers and tags them as organic for name sake. Hence, false marketing has become very prevalent today, wherein, consumers are not aware of whether a product is contagious or not.
Spreading awareness on the same, one such young and enthusiastic company who has been completely focused on promoting and enhancing agro-ecosystem health through nature-friendly, scientific, farming systems and practices is Mission Organic. The company has been on a clear thought-out mission in bringing organic products that are economically viable, energy-efficient and climate-friendly.
“We are not traders, but farmers who work in the fields by ourselves. So the products that we are bringing in the market are cultivated by our team of professionals in the field of sustainable agriculture. Also, to highlight, we strictly don’t believe in trading, wherein, some companies just go and procure agricultural products from farmers and tag it as their own,” says Abhisar Verma, Managing Director at Mission Organic.
“We absolutely believe in creating a robust agricultural system that avoids the use of inorganic fertilizers, and pesticides. There are still malpractices happening in the organic farming segment. As consumers won’t be knowing the authenticity of organic products that are being marketed today. Hence, we are spreading awareness on the same to make the segment more transparent for all,” he adds.
We are not traders, but farmers who work in the fields by ourselves. So the products that we are bringing in the market are cultivated by our team of professionals in the field of sustainable agriculture
Complete Focus on Bringing Chemical Free Agricultural Products
Mission Organic is currently working on a few of the necessary agricultural products such as rice, flour, oats, fruits, vegetables, chemical-free fertilizers and pesticides among others. They would be soon launching it once it is ready for the market. Even if the company’s partners with an external farmer, they make sure he/she follows every organic and sustainable methodologies to ensure the end products are completely healthy and environmentally friendly. And to top it off, Mission Organic make sure that every agricultural wastes are re-utilized for making other products; this ensures that the wastes do not deplete the environment any further.
Moreover, as Mission Organic farms are located in Gwalior, Madhya Pradesh, they also have opened a cafe, wherein, they use the vegetables and other agricultural products grown in their field to make chemical-free food recipes for attendees. Going forward, the company will be focusing on providing you with pure and authentic organic products at affordable prices and ensure a sustainable and healthy future for all.
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