The industrial design industry needs a human-centric approach to innovation that uses the designer's toolset to blend human needs, technological potential, and corporate success criteria. Encapsulating methods and ideas of human-centered design, Into Design, is engaged with extensive experience across industries, technologies, and regions. The firm strives to bring a fresh perspective to clients' challenges. Into designs and delivers solutions for the creative and manufacturing industries through its unique design consultancy with a multi-disciplinary approach, striving to digitally transform individuals and businesses.
Into Design was founded in Chennai, in 2015 by Kavitha Mohanraj, a design entrepreneur specializing in computational design, 3D modeling, and Digital manufacturing. Kavitha is a devoted mentor and female leader who is the ambassador for Women in 3D Printing, a global network that promotes, supports, and encourages women in the field of additive manufacturing. "My team combines creativity, problem-solving, and a strong grasp of consumer requirements to create smart solutions.
Our designers assure design feasibility and structural integrity, while our 3D visualization professionals assist in realizing our designs which are readily transformed into tangible products. This collaboration aids innovation, assures design viability and manufacturing feasibility, and improves user experiences", says Kavitha Mohanraj, Founder, Into Design.
Specialized Services
Into specializes in industrial design, new product development & styling, advanced digital manufacturing, and digital design and prototyping.
Into's signature service is Design for Digital Manufacturing, with expertise in product component surface geometry, where they delve into complex geometry to deliver efficiency of parts to whole assembly and ensure end-user satisfaction. The firm's expertise lies in bridging the gap between traditional design practices and cutting-edge digital tools, enabling them to provide exceptional value across the entire product spectrum, from design to manufacturing.
"Vande Bharath Express Train interior design is our most appreciated assignment. The cab's interior design is vital since it houses the train's controls and is its brain. We anticipate manufacturing challenges and use cutting-edge technologies to optimize design solutions", informs Kavitha.
Into Design is a tech-forward company that shapes lives through impactful design
Systematic Project Delivery
Into Design employs a methodical and meticulous strategy that encompasses four crucial phases for effective project delivery. In the initial design ideation stage, the company analyzes requirements, generates ideas, assess risks, and evaluates design outcomes to establish a solid base for the design. Utilize design data, create objective models, and develop prototypes during the subsequent design review phase to develop the design. During Design Development, cutting-edge CAD/CAM software, VR & AR, as well as prototyping facilities, to provide comprehensive support for the delivery of products.
Further, design verification includes exhaustive testing, fabrication, and physical/virtual analysis of product samples to ensure the product's optimal functionality. Through tangible interactions with the product, the final phase of design validation ensures that the product or service satisfies user requirements.
Furthermore, proactively engaging clients across four stages yields significant results by assessing design and manufacturing criteria, considering ergonomics, aesthetics, and performance alongside the clients' team. Clients test and evaluate the prototype to ensure user satisfaction. Since its founding, Into Design has served the automobile, product, spatial, lifestyle, and accessory industries. The majority of clients include entrepreneurs, institutes, startups, private corporations, governmental agencies, and multinational companies.
Ultimately, Into Design has a substantial presence in the Indian market and is collaborating with international companies to expand. Expertise in their specialization is what drives client acquisition. Further, Into’s niche expertise in modeling and design for the manufacturing of Fiber Reinforced Polymers and 3D printing has enabled it to establish a strong presence. In the future, Into Design aims to strengthen its expertise in the fields of design for 3D printing, automotive design, & design optimization simulation and expand into the Aerospace, Defense, and product design categories.
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