A significant contributor to Indian economy, today, the dairy industry is considered amongst one of the biggest Agri- businesses in India. With the dairy industry being the largest single agricultural commodity with four percent share in economy, India is now the largest producer of milk globally with 188 million MT production in 2019-20. However, there are still numerous challenges that prevail in the dairy industry, the top ones being maintaining quality and quantity within a diversified procurement base to supply chain. As a perishable, dairy requires more complex supply chain operations and logistics to ensure freshness and safety, new value-added segments and alternative products have taken off with surprising speed, intensifying competitive pressures and the need to innovate constantly. The key to success in dairy therefore lies in finding the sweet spot of growth and margins. It takes an understanding of the market’s unique characteristics and supply-and-demand dynamics to innovate constantly in Indian market.
Established in 2018, Healthways group is one of the emerging dairy group in the country with a range of international standard dairy products. Having accomplished a business of Rs. 2775 million within three year of its operation, Healthways was inspired by inherent value of purity and a new age dairy brand 'Healthways' was introduced with the vision that Good Milk is the right of every Indian. Since, the inception, the firm has been thriving on the core philosophy of helping the local dairy farmers across India by buying the milk from them, processing it, and then packing it in a variety of dairy products including Paneer, Milk, Chaach, Dahi, Ghee, and more. This has successfully connected over 1,000 villages, employing more than 30,000 dairy farmers through its eight chilling plants. Additionally, Healthways also runs various beneficial schemes for the dairy producers to help them financially.
“At Healthways, we are driven by the ethos of serving the farmers as well as our consumers on a common platform by providing right remuneration to milk producers and offering quality and safe products to our consumers. Healthways Dairy has always been a front runner in offering quality and nutritious milk to its consumers. In order to ensure our brand promise, we adhere to stringent quality parameters wherein each batch of milk is tested for rigorous 64 tests before the final dispatch to market. Our range of milk has desirable nutrition, quality, consistency and taste to meet dietary needs of growing children; making that favourite cup of tea & coffee; setting thick curd; making lip-smacking desserts or simply drinking,” highlights cc.
Prioritizing Quality over Quantity
Healthways thrives on a simple approach - taking care of cattle by providing them the best feed and veterinary support, and, sourcing milk from close quarters with stringent quality checks. Some of
the value added products which our company is bringing and striving to bring in future to the plate of consumer includes dahi, probiotic dahi, fruit yoghurt, flavoured milk, A2 Ghee, pure cow ghee, cheese, butter, green raita, wide range of 'Sabka Apna' Paneer, milk based sweets, rabri, khoya, chaach, meethi lassi and many more to come. Healthways Chaach is available plain or Masala which is seasoned with a variety of spices & condiments. Enjoy our cool and refreshing drink which is different from competition in segment in terms of taste, thickness and freshness. Healthways Fitmate Dahi is ideal for adding nutrition to your diet as it has balanced dose of calcium and pro-biotic. It is known for its smoothness and refreshing taste and it has the goodness of milk combined with all essential nutrients and good live bacteria.
“At Healthways, we ensure that at every step we bring good milk, and nothing else. Healthways Milk is rich, wholesome and balanced diet for all age group family members and is quite creamy and has an amazing taste and consistent quality. Urban focus is on offering a combination of convenience, indulgence, value added products and health—a package our company is well-positioned to provide given the procurement of fresh, healthy and unadulterated milk from our dairy farmers and safe and best manufacturing practices,” shares Narendra.
Healthways has Dairy Farms which are spread across 14 acres and is home to 500+ pedigreed cattle. Fresh, safe and filled with the goodness of health which Healthways bottled milk delivers from the best of Cow & Buffalo milk. The cattle is milked twice a day using internationally followed ‘Clean Milking’ procedures and the milk is also tested in our labs and is directly packed without human intervention, in Healthways' bottles to maintain its quality and hygiene. Quality checks are done at every stage of the packaging process, to ensure that the milk is fresh, pure and delicious. To ensure that the cattle is healthy at all times, the firm also has round-the-clock vet support at our farm. Fresh milk is then delivered each morning directly within hours of milking through our directly owned team to consumer doorsteps. This farm fresh bottle milk is currently available in the Delhi NCR region and customers can directly register with us via our app, to enjoy farm fresh milk & other products such as farm fresh Ghee, Paneer, and more, every day, hassle-free. Also, with its large and experienced team and network of distributors, retailers, suppliers and bikers, the firm ensures hassle-free distribution of dairy products to consumer. Proper care is taken that cold chain is maintained through-out the distribution network.
Healthways has Dairy Farms which are spread across 14 acres and is home to 500+ pedigreed cattle. Fresh, safe and filled with the goodness of health which Healthways bottled milk delivers from the best of Cow & Buffalo milk
The Future Roadmap
Healthways products/plants are FSSC 22000 v 4.1 and Food and Safety Manual (HACCP), EIC, BIS certified. Having recorded an annual growth rate of 20 percent (YoY) which is 10 times more than that of the Dairy industry in India (which is growing at an average rate of 10 percent), the firm is marching ahead with a vision to make sure that everybody gets their rightful dose of taste and nutrition without any compromise on quality. Milk gets its unique, great taste from dedication to monitoring quality, special care, and attention to detail in the processing and packaging steps of production and Healthways is continuously striving to make quality an integral part of the entire value chain rather than the end point. The firm is also entering new markets offering quality range of milk to discerning consumers while providing a new market for milk producers.
“At Healthways, we firmly believe that every individual deserves to have access to pure and healthy products which is why, our products are of premium quality with affordable pricing. With our network of 110 bikers apart from 25000+ retail outlets catered through general trade (network of 400+ distributors plus super stockists), we ensure that Healthways products are available at every nook & corner of the city and the distribution network is expected to grow in the coming months. Apart from retail outlets, Healthways products are also available in leading e-commerce platforms such as Amazon, Flipkart, SuperDaily and Big Basket. Also we have our set of institutional clients for our bulk commodity – milk, matka dahi, paneer, ghee and SMP. We are available in DELHI/NCR, UP, Haryana and Uttrakhand. Apart from channel and territory expansion, Healthways is also looking at expanding their product portfolio to give customers access to a healthy, nutritious product as Healthways goal is to evolve into a truly national brand,” signs-off Narendra.
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