Industrial design is the ultimate convergence of art and engineering which creates emotional engagement with people through design, craftsmanship and innovation. Many product ideas can now be created with little regard to cost and manufacturing constraints. Cost and manufacturing has always been a major driver in what constitutes good design. Making multiple things at an affordable price is required for a successful product business.
We can see the analogue with digital products - bits being very easy to produce and distribute. Similar to many creative professions, over the past decade, the tools of industrial design have become more democratized. And in this wave of democratized funding and manufacturing, we now have more access than ever to create physical products. Besides more competition driving better design, designers have the ability to focus on niche or underserved communities previously constrained by manufacturing cost.
Less manufacturing constraints also means more vertical integration of small companies. Pair that with the past two years of supply chain issues, and we will get higher quality design produced locally. We’ll still have plenty of mass-produced products for the traditionalists out there, but we feel there’s a ton of new design opportunities just over the horizon for those who dare to venture into the uncharted territory. Team IDofThings from Kerala is a key player placed between the innovators and the manufacturing industry. Its unique combination of talents as well as in-house infrastructure competency helps it to grow together with the emerging start-up trends across the globe. In the current industrial environment, design & development programs are being executed remotely by many OEMs.
IDofThings is a design and innovation firm based in Kochi, India. It is a team of passionate multi-disciplined designers who are specialists in industrial design, mechanical engineering & hardware engineering. The team works together to design high end technology products for numerous international brands and small and medium sized start-ups. It sees itself as an extension of its research and development department. The company builds long lasting relationships by helping clients accelerate their development process and making sure that it creates real added value. With a high level of service and quality, the team can quickly and cost-effectively take innovative ideas from concept to reality. The industrial design of physical products is the core of its business.
“We understand the human issues in detail, anticipate commercial and technical constraints, and then convert this combined insight into realistic simulations to test and evolve the look, feel and behaviour. We create real world functional products and define the user experience by making things quickly. To evaluate and iterate quickly, we get our hands dirty to make it real. We have equipped with the latest technology prototyping methods for total product development. Strong imagination and empathy are the foundation of our team. Ultimately the goal is to add meaning to people’s lives”, says Arunraj Rajan, Founder, IDofThings.
Living Up to Expectations
The major expectations of clients are positioned around the effectiveness of services offered by players in this space. The company helps clients use innovation to deliver better customer experiences. It does this by converting human insight into design of physical products. Its job is to guide, motivate and unify them in the common purpose of delivering an excellent and differentiated experience needed to deliver business success. Creative ideas and cost effective proven results with latest technology, in a challenging short tenure, are the very generic expectations on every project over the recent years.
The company is always super excited to have a sophisticated design expression in an affordable price range. The company is always trying to upgrade by adding those multi-disciplinary skills continuously, in this demanding environment, which are required in meeting the client expectations and achieving their goals. More than Industrial Design skills, right now, IDofThings have a couple of creative concept artists, tool designers, electronics hardware engineers and prototyping experts under one roof.
IDofThings designs products to create an emotional engagement with people through material form or sensory interaction and evoke a sense of joy and wonder. The company strongly believes that design shapes culture and values. As visual beings, the company has relationships with products and the related environment which indirectly shapes its outlook. It is profound and powerful enough to have that ability to create products that surpass their function and create emotional connection with people. The innovative products that the company uses in its daily life come from a design centric trans-disciplinary approach that combines art, business, and engineering.
“We apply design thinking which a problem-solving approach to Innovate is or improve manufactured products. Every manufactured product has been designed by an industrial designer. Our competency focusing on concept development activities like sketching, ideating, experimenting, to collaborating with multifunctional teams marketing, manufacturing, engineering on ideas, technology, material, manufacturing processes, to conducting consumer research, UX studies, testing prototypes, trend research, market study, compliances and others”, mentions leads at IDofThings.
IDofThings designs products to create an emotional engagement with people through material form or sensory interaction and evoke a sense of joy and wonder. The company strongly
Setting Apart
The company has a strong employee-owner culture, and every engagement is customized during in-depth consultations, directly with designers, not sales - people. Its best starting briefs are often the shortest, so that the company can then work together to ensure effective deployment. IDofThings is providing choice on flexible engagement models for effective mutual participation in whole product life cycle stages. The company has developed a culture within the team with quality concepts which acts as an advantage to all its entities. It moves as a team forward by evolving and learning with the experiences. “We are associated with many process-oriented partners across the globe. We continuously inspire and involve the whole team with regular meetings and evaluations with all our suppliers and customers to ensure satisfaction on both ends”, states the Team IDofThings.
Future Projections
The company was started as a design consultancy delivering product realization solutions to startups and SMEs. This brought it demand for succeeded services, which further with its experience and expertise helped organically grow the business into international brands as well. Then the company explored expansion to other European countries and the US through associates. Now, we are building direct presence in other geographies to meet clients demand there. IDofThings has been able to secure a respectable list with nearly 40 clients including ambitious startups as well as international brands. For over two years IDofThings has added value to a diverse group of clients, ranging from industry leaders to local heroes. It supports start-ups with free service, templates, and tools. It helps them convince potential investors by providing insightful information, creating stunning visualizations and producing prototypes.
“In the current context, innovation and entrepreneurship are identified as the new drivers for economic growth by encouraging and complementing the energies of individuals and markets. We are ingeniously approaching this scenario to convert it as enormous opportunities can be identified from anywhere in the world”, concludes the Director. IDof Things is focused on developing excellence in its expertise & practices with a team of experienced professionals, comprehensive technology and upgraded processes. The company is also gearing up on global expansion plans with its offerings. Its’ Design Studio & Prototype Lab is located in Cochin, but the resource availability is expanding over PAN India, Europe, and Middle East.
.jpg "Overcoming the Hurdles of Scaling a Startup")
