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A ccording to a report published by Statista, in 2031, the global freight forwarding market is projected to reach the size of over 285 billion U.S. dollars. When it comes to a country like India, we can witness the growth of the import and export sector that is giving rise to the demand in freight forwarding operations. Powered by recent initiatives by the central government like Make in India many local brands have gone internationalas they have started catering to the global demand in their respective categories. This scenario has also facilitated the rise of many freight forwarding solution providers with advanced expertise.
Amidst all, technology transformation has played a very important role for the freight forwarding industry as solution providers have been able to connect to the global demand sitting at one corner of the world. Not only advanced technological processes for operations are being used by providers but they also have started using digital marketing as one of the key elements to cater to the rising demand in the global market. This is exactly what DJ Infinity Shipping & Logistics has taken advantage of. Using digitized solutions and processes, the company is able to connect with the freight needs anywhere in the world.
DJ Infinity Shipping & Logistics primarily identifies itself as international transporters that have the capability to forward freight by sea, air and railways. Because of its expertise in all kinds of transportation the company can be classified as one stop solution for all kinds of freight forwarding needs. Currently, the company is acting as a freight forwarding intermediary that is providing solutions in logistics from and to India around the globe. The company doesn’t own any ships, aircrafts or other vehicles for logistical operations. It provides specialized freight forwarding solutions and acts as an intermediary in order to establish connection between the supplier and the buyer. “We have our niche as far as specializations are concerned. We deal mostly in agro based products, chemical products and various non-chemical products”, mentions Shashi Kiran A, CEO, and Endorsed views by Rohith M, COO, DJ Infinity Shipping & Logistics.
Experience and Expertise
There are two co-founders of this company namely Shashi Kiran A and Rohith M. Both of them are very much experienced in the freight forwarding industry. Shashi Kiran A is having more than 20 years of experience in international freight forwarding and logistics and Rohith M also possesses more than a decade of similar kind of experience in the industry. After gaining immense experience in industry operations, the two individuals decided to kick-start a company of their own and finally started off with DJ Infinity Shipping & Logistics in FY 2019-2020. Here, it’s worth mentioning that right after the company started, the business ecosystem was nearly devastated because of the pandemic outbreak.
However, the company did not break but faced the situation in the most professional way. It was able to get business even in the hard times of the pandemic and was able to secure a considerable turnover in the first financial year. This was only possible because of the expertise and experience of the two co-founders. They took the challenge to build a successful freight forwarding solution providing company and handle the problems coming their way head on.
According to the management, technology has played a significant role in the growth of the company. Not only does the company have digitized solutions for client operations, it also uses digital marketing as the most important tool to connect to clients all across the world sitting in an office in Bangalore. “Technology tools and digital marketing have been the two most important aspects of our operations. We believe that the kind of marketing for shipping solutions and FMCG products is no different. Both the aspects depend on the amount of user data that gets collected in various platforms. All kinds of marketing and advertising depend on the actionable intelligence collected from those data. We also source user data from the Chamber of Commerce and various other sources before we market our solutions in the industry”, states Rohith M, COO.
The company only asks for personal information when it truly needs to provide a service to a client. It collects it by fair and lawful means, with the client’s knowledge and consent. It also lets the client know why it is collecting it and how it will be used. DJ Infinity Shipping & Logistics only retains collected information for as long as necessary to provide the client with their requested service. What data the company stores, it will protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification. It doesn’t share any personally identifying information publicly or with third-parties, except when required to by law.
We want to incorporate more technology into our solutions and become one of the most tech savvy freight forwarding solution provider in the world
Standing Apart
The company has a very unique way of reaching out to clients. Firstly, it uses digital marketing as has been mentioned earlier and secondly, the company acquires the kind of clientele that will ultimately help the company grow. It doesn’t categorise clients on the basis of their net value but growth graph. If a client which is an SME is showing exponential growth in the market, then that is a prospective client for DJ Infinity Shipping & Logistics. The idea here is to work for clients who are able to make repeat orders because of business growth.
This policy in turn helps the company to gain clients who are moving upward in the business ecosystem be it a SME or an MNC company. It keeps a very transparent relationship with the client and always wants the clients to believe in it. The company has also established Vendor /Partners /Associates connections all across the globe and are always providing business to them. The management believes in the live and let live policy and that is the reason why it conducts business with Vendors/Partners/ Associates all across the globe.
Future Projections
In the three years of operations, the company has been successful in gaining a name for itself in the business ecosystem. In the first financial year the company was able to do turnover of 4 Cr. INR of business amidst the pandemic situation and was also able to grow that by 50 percent by the next FY. This financial year, the company is planning on exceeding all its past record and grow more than the last two years combined. Its mission is to provide customers with best & efficient solutions as well as to keep its partners across the globe with personalized attention.
It visions to become a competitive service provider in the international market by providing quality service with state-ofthe- art technologies. In the years to come, DJ Infinity Shipping & Logistics wants to expand business operations and cater to more global demand from all across the world and acquire more clients that will help the company grow exponentially. “The industry is on the verge of rapid growth and we believe that we can take very good opportunity of that. We want to incorporate more technology into our solutions and become one of the most tech savvy freight forwarding solution provider in the world”, concludes Shashi Kiran A, CEO.
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