Ecommerce has empowered businesses to sell their products across the globe. It has enriched the customer knowledge with diverse product availability, subsequently expanding the options that cater to their needs. The global e-commerce market is expected to grow at a CAGR of 22.9 percent between FY20 and FY27. However, a large gap still exists in consumer affordability and environment-friendly options, especially in developing economies like India. Therefore, a majority of service providers focus on offerings that meet the client requirements, including the budget and have a reluctance towards investing in sustainable options. It has created a scarcity of authentic eco-friendly products and in effect, service providers. Companies dedicated to environmental sustainability with complete eco-friendly product lines lack accessibility to customers. The increasing influence of e-commerce in the Indian market simplifies the scope for these organisations to reach the end clients, subsequently creating awareness of the need to contribute towards a sustainable future.
DiaGun Ventures is a company headquartered in Kochi that fosters the idea of delivering products that make a difference, at the customers’ doorstep. It has been established with stringent policies for maintaining a sustainable approach across its market offerings. DiaGun is focused on exceeding client expectations in every delivery with its unique solutions that comply with environment-friendly standards. It strives to serve the market with an innovative range that is in line with market trends. The company founder and CFO Habeeb Rahman says, “Our main idea behind establishing this organization was to find innovative products trending in the market and making it easily available to all using DiaGun as a platform. We promote the use of disposable and biodegradable products and have a strong network of distributors to aid with our goal.”
Wide Array of Biodegradable, Compostable Products
Diagun Ventures has distribution rights for a diversified product line. Its credibility has been established through its ability to not only providing a vast range of products to our customers but also ensuring quality compliant solutions at every instance. The products offered by DiaGun are broadly classified into four verticals namely Home Appliances, Covid-19 Safety range, Generic equipment and Biodegradable and Compostable segments. Automatic sanitizer dispenser, Infrared Thermo Body temperature, Infrared thermometer, 3-Ply Face masks and Face recognition temperature measuring equipment are some of the products in our Covid-19 safety range. UF water purifiers, Lid Sealing machine and Mini thermal fogger are a few of the products in the generic equipment section. Biodegradable Garbage & Grocery bags, PLA Coated Glasses, Containers and Plates and Paper pouches along with Paper & Cloth bags are available within the standard size requirements of clients.
Jiji Philip, the CEO of DiaGun Ventures says, “We strive to provide innovative and popular products in the market. DiaGun Ventures was established with a deep-rooted intent of contributing towards a better tomorrow with a sustainable approach.
Our vast product profile varies widely from each other but all are representatives of a sustainable solution being delivered with globally accredited quality standards at every instance to our clients.” The company follows stringent quality control and quality assurance norms that are certified by reputed institutions. DiaGun has created a space for its diverse product profile using its expansive distribution network ensuring quality products with a quicker delivery to the clients and exceeding their satisfaction.
The DiaGun Cart
Abilash Vijayan, the CTO says, “DiaGun cart is a state-of-the-art e-commerce web portal offering a wide range of products, ensuring on-time delivery through active real-time communication channels at every instance. We have designed our system and network with credibility that assures delivery across all Indian pincodes.” DiaGun Cart has a user-friendly interface with single click access to all options. It has unique sign-in options that create distinctive profiles for its users keeping track of all their website surfs, key interests and purchase options. The e-commerce portal is a distinguished example of process automation being used at DiaGun ventures for creating value for stakeholders at every interaction. DiaGun Cart is designed to provide quick and effective responses to clients through automated chat boxes subsequently connecting each user to a personalized representative for précising their need and selecting a product that fits their requirement.
Covid Safety, Home Appliances, Electric Scooters and Barbecues are trending products from the huge product basket at Diagun Cart. The website makes purchases easy through category-based search, the categories being Appliances & Electronics, Home & Kitchen, Covid Safety, Automotive, Baby & Kids, Beauty & Health, Agriculture, Pet Supplies, Sports & Fitness, Fashion and Office & Stationery. Power & Hand Tool, Smart Wearables, Surveillance Camera, Kitchen & Home appliances are some of the products under the electronics category. Disinfectants & Disposables, Face Masks, Safety Products & Kits, Health Monitoring devices are within the Covid-19 safety list of products with bulk availability. Kids watches, bags, clothing, baby care products and toys are also available on the website.
Diagun has focused on establishing a strong and wide distribution network since its inception which facilitates consumer accessibility in a diversified geographical landscape like India
DiaGun has a distinguished range of Bakeware, Kitchen tools, Cookware, Home utility and decorative items along with biodegradable consumables like garbage bags. The Company is capable of handling party supplies in bulk for its clients. It has Electric scooters and All-Terrain Vehicles in Automotive product offerings. DiaGun is a flexible quantity supplier for Seeds, Plant containers, watering equipment & accessories with gardening tools. It has a customizable product range depending on the Personal care and Beauty care requirements of its clients. DiaGun also offers a diverse range of Men’s and Women’s Footwear and Handloom along with Kids Fashion range. A small tour of the DiaGun cart portal will enrich the client's knowledge of the offerings and drive them to a suitable purchase based on the prevailing credibility of the DiaGun brand.
Strong Distribution Network
DiaGun has focused on establishing a strong and wide distribution network since its inception which facilitates consumer accessibility in a diversified geographical landscape like India. It has eased the accessibility of clients to regional distributors and considers them to be crucial pillars to its current credibility and future sustenance. Jiji adds, “We boast of our strong and long-standing network of local distributors. We have multiple distributor presence at Taluk and Panchayat levels that have subsequently aided in creating a reliable and effective framework. It has been the core differentiator for DiaGun from the competitors, aiding us to reach the targeted consumer base and exceeding their expectation at every instance of delivery.” DiaGun considers its distributors as crucial partners and works for a mutually beneficial relationship through a clear line of communication. It prioritises distributor benefits as they are considered as the key to ensuring consumer satisfaction through every delivery.
Creating Value at Every Step of Operations
Habeeb says, “We believe in stakeholder transparency and strive to create value for each partner at every attempt. Value addition not only in terms of monetary gains but also the experience gained and accessibility to DiaGun representatives at any phase of performance are our top priorities.” The company relishes repeat orders with minimum negative feedback, favourably expanding its reliability as a one-stop-shop for its clients. The management thrives on aligning the organizational goals to the individualistic needs of its workforce and derives a performance incentive mechanism that aids in the achievement of their objectives, and the company’s goals as well. The reliability and promptness of its portal have facilitated faster delivery for its clients alongside adding to the comfort of local pickup facilities.
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