India accounts for two percent of the global nutraceuticals industry of $400 billion and has shown potential to be a $50 billion industry by 2025 and $100 billion by 2030. The primary aspect propelling the popularity of naturally derived or natural ingredients infused personal-care products is the increasing consciousness of the benefits of such alternatives among a large portion of the Indian demographic. India, a powerhouse of herbs with medical benefits has long forgotten its traditional remedies and health aids for wellness due to the abundance of artificially formulated medicines.
But recent initiatives by the central government are working towards reintroduction of Ayurveda to the mainstream market. The government is making efforts to integrate the nutraceutical industry scattered across the country in order to achieve global presence and take the $9 billion market further from naiveté stage.
This is when Brown & White Nutraceuticals Pvt. Ltd. set its foot in the industry to bring-in a diversified spectrum of personal-care products starting from healthcare products, non-prescribed drugs, cosmetics, FMCG goods, beauty & skincare solutions to food supplements and health aids. With the intent to revive the ancient Indian healing practices and natural therapies for several health problems Dr. Shalini Mohan, Founder of Brown & White Nutraceuticals & Brown and White Herbal India not only advocates for natural wellness, but also aims to help people of every edge of the society who could not find cure in allopathic means of treatment and especially to those who are unable to afford super-speciality medical care.
The Journey Towards Wellness
Health is a greatest gift to any living individual on the earth. To utilize it in its optimal form one needs to pay attention to their well-being. The balance between the body and mind is a primal matter that functions towards prosperity and a healthy life. Hence, in order to achieve the balance, it is necessary to look at lifestyle carefully and find ways to sustain a healthy one. With this idea, Dr. Shalini Mohan started-out her journey in 2013 as wellness content creator on YouTube and now also Ph.D. holder in Naturopathy, Vitamins & Supplement, Chinese Medicines, Bach Flower Remedies & gem therapy and crystal healing .
She has been providing natural wellness methods and effective health practices on digital platform. Today, she has more than 3.5 million subscribers on YouTube across five different channel. Later on she set-up her nutraceuticals venture with Shailendra Pradhan her long-time companion naming Brown & White Nutraceuticals in 2018 to launch her own line of products. Dr. Shalini also took-up the noble initiative to help women in remote areas of India to enlighten them on how to run a healthy lifestyle.
The remedies that she suggests to them can be found in kitchen. She simplifies her fitness measures that are entirely based on easily available natural resources. Her remedies help women with Asthma, PCOS, diabetes, thyroid and fertility related complexities. The products that she offers also have aided patients of cancer with her dietary regimes. In a time when the Indians mass turning to naturopathy for multiple health concerns, Brown & White is playing a major role in guiding them properly towards natural wellness.
Dr. Shalini adds, “My vision is to promote health and fitness as a way of life, not optional actions, which only people with abundant resources can take-up as hobby. My goal is to make these health aids and methodology accessible to people of all levels in the society. I work hard to achieve this dream. My way of working and engaging with the digital clients are the small steps towards it. Reaching-out through various social media platforms to the ones who seek help has been proved functional in accomplishing such goals”. Brown & White is Committed to working Harder and delivering More successful results With more innovations to Keep the winning spree Going and extending our Consumer base
Brown & White offers a wide range of Healthcare, personalcare and immune boosting products in several categories such as total wellness, beauty, body care, herbal infused tea-powders to detoxify the body and helps to reach optimal health, herbs & roots, herbal slimming churan for weight management, hair care and especially herbal infused edible sandalwood oils. In beauty section, they have B&W Magical Face Tonic and Magical Face Pack and these beauty products found to be beneficial in achieving glass skin. The Magical Face Tonic reduces appearance of acne & rashes and helps to make them disappear. The tonic also works on healing from different skin issues including eczema, psoriasis, chill burn, skin allergies, tanning and facial fungal infection of any kind. The beauty products are free of alcohol and have been developed with 100 percent natural ingredients. All these Amazon best-selling products are hypoallergenic and suit all skin types.
B&W’s hair remedy enables hairfall reduction and boosts hair growth. This hair pack is also hypoallergenic, alcoholfree and made of natural substances. Brown & White’s another evolutionary offering Magical Detox Tea is beneficial in purifying body by draining all toxins. It boosts energy and metabolism. Made of 100 percent natural resources and herbs the tea also helps in weigh management and reduces bloating. While the tea works on digestion, regulates metabolism and helps the body get rid of obesity induced health complexities, it influences the mind by harmonizing the co-mechanism between brain and the rest of the body. B&W’s remarkable innovation herbal sandalwood oil named as One-Drop Magic carom, linseeds and prunus dulcis extracts and Brown & White Edible Sandalwood-Lite containing prunus dulcis & Olea Europaea extracts is processed and prepared by dedicated research team.
The oil is perfect to oral intake with protein, minerals and many essential fatty acids. It aids in controlling diabetes, asthma, managing weight, thyroid, migraine, eczema, hypotension, anxiety, spondylitis, PCOD and PCOS and many other health concerns. Their Magical Lotus Churan is specially produced to give relief from gut problems like bloating, gastric pain, heat burn & indigestion and cures constipation and stomach ulcer. Its composition is purely vegetarian without additives and preservatives. Shailendra Pradhan, Co-Founder said – “It has nearly dozen new products in its pipeline like Herbal Brain Tonic, Herbal Infused tea powders for Eyesight, for grey hairs, antiaging tea, good muscles development mixtures, tea to fight against depression & anxiety and many single components supplements. Dr Shalini adds further, “The newly launching numbers of products are far aggressive and higher to achieve the success of expanding the market.”
Honours & Recognition
The endeavour towards adopting advanced nutraceuticals and the spirit to be consistent towards innovation in the concerned field won Dr. Shalini several accolades over the four years of her noteworthy contributions in the personal-care segment. She won the International Innovation & Quality Crown Award in Gold Category London 2018 for her groundbreaking innovation of edible sandalwood oil known as One Drop Magic and other notable research works, International Star Award for Quality (ISAQ) Platinum Category in Geneva 2019, Excellence in Naturopathy 2019 at Dubai and the Business Excellence Award as well.
She also bagged The Bizz Trophy 2019 in Amsterdam, Excellence in Quality and Management Award by Europe Business Assembly at Cannes, 2019 in France and Best Advisor in Naturopathy Award at The Business Awards & Summit 2019, Azerbaijan. Dr. Shalini has inspired Indians to opt for alternatives ways of restoring health and nurturing it. She was also honoured with Women Empowerment Entrepreneur Awards in India on 16th September of 2019 where the country’s many renowned dignitaries across several fields were awarded at the same prestigious platform. Recently in August 2022, she has also awarded with 2 awards in Oxford Town Hall, Oxford UK and in Hyatt Regency Paris Étoile, Paris France.
Visions For Future
Dr. Shalini further adds, “Brown & White is committed to working harder and delivering more successful results with more innovations to keep the winning spree going and extending our consumer base. I strongly believe that only grit can sustain success with the pure intention to contribute to societal welfare. We will be continuing to indulge in such practice in the future”.
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