India's agritech revolution is still in its nascent stage. Having said that, the Agritech sector is primed for huge expansion over the next two decades, thanks to increased investment interest, improved infrastructure, sustainable market links, and agriculture's digital transformation. Agricultural sector ismoving towards the future in which agritech digital platforms will drive considerable change and serve as the dominant face of agricultural growth and disruption. Further, to address the escalating food demand crisis, the Indian government is looking for long-term ways to use agricultural technologies.
Farmers, on the other hand, desire real-time interaction, trustworthy transactions, and tailored engagement. Furthermore, keeping costs low while maintaining convenience and ease of business is what Indian farmers seek. Agrosiaa has positioned itself as a hybrid marketplace that is currently focusing on the supply chain for agri-inputs. Also, it intends to expand as a technology-based Agri-focused platform for numerous stakeholders in farms, including those involved in pre-harvest, post-harvest, transportation, insurance, and more. The company has been consistently working towards improving supply-chain efficiency for small manufacturers and distributors by combining technology and marketing, something that very few players are currently doing.
“We have a very young and dynamic team that has been quite helpful in gaining traction and reaching out to our clients. On top of the platform, we've built our own FRM (Farmer Relationship Management) and we are in the midst of developing an AI recommendation engine based on customer interests, farm profile, purchase history, and customer related information. This will also allow us to provide our customers with a more tailored shopping experience", says Sandeep Patil, Co-Founder at Agrosiaa.
A Robust Platform
To ensure operational efficiency & logistics, Agrosiaa platform currently uses Machine Learning algorithms. Every product is coupled with as much agronomy information as feasible to aid the buyer's decision-making process. Further, the company intends to integrate video commerce concepts widely used by Chinese e-Commerce giants to assist farmers with usage and to elevate the purchase experience. And to top it off, there is also a seller portal integrated to manage business on Agrosiaa. Agrosiaa is an asset-light and technology intensive business, which allows it to transfer price and service benefits to the farmer community. Furthermore, this can be scaled up
in the best performing categories to produce appropriate future business forecasts.
The tech platform is optimized for comparing the best prices, wherein, the marketplace model leads to healthy competition between the sellers. Also, there is a minimal chance of arbitrary pricing and MRP violation. To create deeper relationships with the farmers & have an end-toend value proposition, the company also aims to extend its focus and help farmers sell their agri-produce directly via F2C & F2B means on its marketplace which is a $250 billion market.
Uplifting Farming Community
“My family's business history is in engineering, but I decided to pursue farming as a career. In 1999, I received my Bachelor of Horticulture Science degree from Australia. I returned and began farming roughly 70 kilometers from Pune, where I was living. During the years when technology was not taking hold, I had to travel extensively for my input requirements in and around Pune. During my travels, I witnessed farmers' concerns over a range of difficulties, including product insecurity, arbitrary pricing, adulteration, a lack of numerous options at retail stores, and a lack of a one-stop-shop for all input requirements. That's when I decided to set up something to make the farmer's life easier while also making a difference in the farming community as a whole. This was the sole motivation for the foundation of Agrosiaa”, highlights Anik Shah, Co-Founder at Agrosiaa.
In just four months after unveiling the beta-platform technology stack in early 2018, the company was able to attract 25 vendors to register with the platform. And in just six months, 3000+ products were added to its suite. Despite being a bootstrapped startup with limited resources and marketing budgets, Agrosiaa was able to fulfil 25,000 orders PAN India to 7978 pincodes with a GMV of 2.8 crores. During this time, the website had 1.37 million new user visits, 8.9 million page views, and nearly 1.25 million calls to its help lines.
Despite being a bootstrapped startup with limited resources and marketing budgets, Agrosiaa was able to fulfil 25,000 orders PAN India to 7978 pincodes with a GMV of 2.6 crores. During this time, the website had 1.37 million new user visits, 8.9 million page views, and nearly 1.25 million calls to its help lines
Going forward, Agrosiaa will focus on developing a stronger relationship with farmers through an end-toend value proposition by the final quarter of 2022. The company also intends to broaden its emphasis and assist farmers in selling their agri-produce directly via F2C and F2B channels via its marketplace, which is a $250 billion market. Agrosiaa will also be developing a multilingual Whatsapp sales chatbot to expand its reach and raise brand awareness.
The company also intends to generate a large number of instructional and testimonial videos for Agrosiaa's YouTube channel, which will play a significant part in brand trust building and client retention. Since more than 70 percent of farmers in India own animals, Agrosiaa is eager to include fresh categories on the platform, such as animal husbandry and animal healthcare products.
.jpg "Innovative Designs, Lasting Impressions")
.jpg "Overcoming the Hurdles of Scaling a Startup")
We use cookies to ensure you get the best experience on our website. Read more...
