In the rapidly evolving world of logistics and freight, where supply chain disruptions can ripple across the globe, startups are often tested on their ability to adapt and thrive under pressure. Wisdom Global Freight Solutions, despite being a young firm in this challenging industry, has demonstrated remarkable resilience and strategic foresight since its inception. The firm embarked on its journey with less-than-container load (LCL) consolidation, an area rife with competition and logistical hurdles. Since then, the company has broadened its services to include air freight solutions and the management of air supply lines in India, facilitating the movement of freighters from Chennai and Delhi. Head quartered in Chennai, with additional offices in Mumbai, Delhi, Bangalore, and Hyderabad, Wisdom Global Freight Solutions is strategically positioning itself for expansion to tier2 and tier-3 cities, including Pune, Ahmedabad, Coimbatore, and Tirupur.
“The Israel-Palestine conflict and the resultant shipping detours around the Cape of Good Hope instead of through the Suez Canal led to extended transit times by up to 16 days for shipments to Europe and the U.S. Freight rates have skyrocketed by two to three times, impacting the entire supply chain”, notes Joji Mathew, Executive Director, Wisdom Global Freight Solutions.
Building Robust Partnership
To counter disruptions, Wisdom Global Freight Solutions secures carrier contracts and space protection, ensuring stability amid unpredictable transit times. It optimizes schedules and plans consignments early to align space and production. Its standout LCL service offers flexible, cost-effective shipping for smaller consignments, matching FCL service quality with minimal handling at transshipment points. By consolidating shipments into direct boxes from key routes like China to India and from India to Europe and the U.S., the company ensures integrity and schedule consistency.
Staying Abreast of the Changing Market Dynamics
Wisdom Global Freight Solutions prioritizes continuous training, equipping employees in logistics software and specialized areas like hazardous cargo handling. “Handling dangerous goods is crucial”, says Srinivasan R, President, Wisdom Global Freight Solutions, President, citing the X-Press Pearl accident as a reminder of stringent safety needs. The company also offers comprehensive Air Freight solutions, including air chartering, supported by partnerships with ground handlers, terminal operators, and flight clearing agencies at all Indian airports.
Wisdom Global’s mission is to turn unpredictability into opportunity - through automation, strategic partnerships, and a relentless commitment to customer-centric innovation
“We are the SF Airlines authorized GSA in India and we are managing both sales and services to SF Airlines & K-mile carriers in India. For all Air chartering business along with handling Aircraft, our dedicated sales team will bring some business opportunities for both export and import business so that the cost burden of the end customer will reduce at a reasonable level in the chartering business”, adds Srinivasan.
“We are the SF Airlines authorized GSA in India and we are managing both sales and services to SF Airlines & K-mile carriers in India. For all Air chartering business along with handling Aircraft, our dedicated sales team will bring some business opportunities for both export and import business so that the cost burden of the end customer will reduce at a reasonable level in the chartering business”, adds Srinivasan.
Driving the Needed Innovation
Automation is integral to Wisdom Global Freight Solutions' strategy, enhancing operations with automated load reports and real-time tracking. By 2025, it aims to provide live shipment updates, meeting industry standards. From a small Mumbai office to a presence in major commercial hubs, Wisdom Global has grown steadily despite challenges like vessel shortages. In the competitive LCL market, its focus on reliability and value over low-cost services sets it apart.
“Our vision is to develop niche markets”, says Joji Mathew, highlighting expansion into routes like East Africa and Latin America directly, bypassing traditional transshipment points. “Wisdom Global Freight Solutions is exploring real-time tracking, automated updates, and AI-driven solutions to set new logistics benchmarks. Its journey of adaptability, resilience, and innovation underscores the impact of emerging players in shaping the future of the global trade”, concludes Srinivasan.
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