The iron and steel industry is one of the most dynamic and constantly evolving industries in India. The major factor of growth in the steel industry is India’s domestic demand. The real estate sector as well as the industrial sector has undergone considerable growth.
However, steel is a volume-driven and low-margin sector. It is difficult to provide all consumers with the same price points due to the nature of the industry. Customers with huge demands end up paying far lower rates, than customers with low demands.
This is why Vijay Sales Corporation has taken up the challenge of providing customers with the best possible prices, irrespective of the size of their demand. The company strives to provide customers with the best price points. It understands the fact that even if a customer has a small demand, it can provide them with the most competitive price point and instil confidence in them to take on further projects which will increase their demands in the future.
To tackle the issue of supply Vijay Sales Corporation maintains vast inventories of Steel pipes. At any given point in time, it has all the sizes of all classes of all types available at its different warehouses.
“To counter the geographical issue, we have tied up with several factories of Steel Pipe manufacturers located in Ghaziabad, Hisar, Kolkata, Nagothane, Malanpur, Hyderabad, Bellary, etc. We look at the client’s demand and dispatch the material from the closest geographical location which cuts down the freight cost drastically for our customers”, mentions Rakesh Gupta, CEO of Vijay Sales Corporation.
Standing Apart
Vijay Sales Corporation provides complete range of Steel Piping products to customers ranging from MS & Galvanised Pipes, Carbon Steel Seamless Pipes, Stainless Steel Pipes, all sorts of Industrial Valves, and all sorts of Pipe Fittings. USP at Vijay Sales Corporation is the speed in quoting clients, and the speed in delivering them the material. There are often times when the company receives a detailed inquiry at 6 pm which consists of more than 50 items. Their systems allow them to quote the clients and deliver the products to their sites by the next morning.
The biggest differentiating factor which separates Vijay Sales Corporation from its competitors is that it positions itself as a teacher and educator to its customers. “We understand that every product which we sell is complex and requires educating our customers before they can make a purchase decision. We are with our customers at the start of their journey by educating them, then providing them with several options and price points, meeting and delivering the products they order on time, and then providing them unparalleled after-sales service”, says Punya Gupta, COO.
We look at the client’s demand and dispatch the material from the closest geographical location which cuts down the freight cost drastically for our customers
Road Ahead
Vijay Sales Corporation has been in the industry for more than 60 years and has seen the growth of the Indian industrial sector better than many others in the field. The company sees its customer base becoming even more diversified with new players entering the market. The needs and wants of their customers will keep on changing and will become even more complex. The growth in small cities is going to become rapid and their needs will expand. “The future of Vijay Sales Corporation is to keep educating our customers. We will also find new ways to bring the best price points to all our customers. We will also develop new partnerships which will help us serve our customers in the remotest of areas”, concludes the CEO.
