Industrial design is the ultimate convergence of art and engineering which creates emotional engagement with people through design, craftsmanship and innovation. Many product ideas can now be created with little regard to cost and manufacturing constraints. Cost and manufacturing has always been a major driver in what constitutes good design. Making multiple things at an affordable price is required for a successful product business.
Besides, as intense competition is driving better design, creative ideas and cost effective proven results with latest technology, in a challenging short stint, are some of the important aspects where a client’s expectations lie.
ID of things is a key player placed between the innovators and the manufacturing industry. Its unique combination of talents as well as in-house infrastructure competency has helped the firm to grow in parallel with the emerging start-up trends across the globe. As a design and innovation firm based out of Kochi, India, ID of things is a team of passionate multi-disciplined designers who are specialists in industrial design, mechanical engineering & hardware engineering.
The team works together to design high end technology products for numerous international brands and small and medium sized start-ups.
The company has been building long lasting relationships by helping clients accelerate their development process and making sure that it creates real added value. With a high level of service and quality, the team can quickly and cost-effectively turn innovative ideas from concept to reality.
“We create real world functional products and define the user experience by being always on schedule. To evaluate and iterate quickly, we get our hands dirty to make it real. We are equipped with the latest technology prototyping methods for total product development. Strong imagination and empathy are the foundation of our team. Ultimately, the goal is to add meaning to people’s lives,” says Arunraj Rajan, Founder, ID of things.
Living Up To Expectations
ID of things assists clients in using innovative methodologies to provide better customer experiences. It accomplishes this by transforming human knowledge into physical product design. Its role is to advise, motivate, and unite them in the shared goal of providing an outstanding and distinctive experience that is required for corporate success.
ID of Things has always tried to improve by continually adding those multi-disciplinary abilities that are essential in fulfilling the client's expectations and attaining their goals. In addition to its competency in industrial design, ID of things has also housed creative concept artists, tool designers, electrical hardware engineers, and prototype specialists under one roof.
“We design products to create an emotional engagement with people through material form or sensory interaction so as to evoke a sense of joy and wonder. As a company, we strongly believe that design shapes culture and values,” asserts Arunraj. To innovate or enhance produced items, ID of things utilizes design thinking and various problem-solving methodologies.
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Its competency lies in the concept development activities such as sketching, ideating, and experimenting, as well as collaborating with multifunctional teams on ideas, technology, materials, and manufacturing processes, as well as conducting consumer research, UX studies, prototype testing, trend research, market studies, compliances, among other things.
ID of things is associated with many process-oriented partners across the globe. The company has been continuously inspiring and involving the whole team with regular meetings and evaluations with all the other important stakeholders to ensure satisfaction on every end.
“We are focused on developing excellence in our field of expertise & practices with a team of experienced professionals, comprehensive technology and upgraded processes. We are also gearing up on global expansion plans with our portfolio of future-driven offerings. Our Design Studio & Prototype Lab is located in Cochin, but the resource availability is expanding over PAN India, Europe, and Middle East,” concludes Arunraj.
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