India’s export market has been experiencing a significant transformation over the past few years, driven by diverse industries and supportive government policies. As India positions itself as a global manufacturing and export hub, merchant exporters like Tartan Associates (TAPL) have become crucial players in connecting Indian producers with international buyers. By providing seamless trade solutions and leveraging advanced technology, TAPL is redefining how global trade is conducted with India.
Established in 2012, Tartan Associates has rapidly emerged as a trusted name in the merchant export sector. With a focus on exporting a wide range of Indian products to international markets, TAPL has positioned itself as a vital link in the global supply chain. The company’s portfolio spans across various sectors, including gems and jewelry, pharmaceuticals, agro commodities, building and construction materials, plastics, FMCG products, chemicals, and textiles.
“Our success can be attributed to its deep understanding of client needs and its ability to provide tailored solutions. We offer exceptional value to our clients by understanding their long-term needs and providing tailored solutions,” explains Rajeev Puri, Director, TAPL. This customer-centric approach has enabled the company to build strong, lasting relationships with international clients, who rely on TAPL for consistent quality and reliability.
Additionally, as a member of the Federation of Indian Export Organisations (FIEO), which operates under the Ministry of Commerce, Government of India, the company aligns itself with the highest standards of trade promotion and ethical business practices.
This affiliation further solidifies the company’s reputation as a trustworthy partner for global importers seeking high-quality Indian products.
Ensuring Quality and Compliance In an era where technology is transforming every aspect of business, TAPL is at the forefront of utilizing digital solutions to enhance its operations. One of the key technological tools TAPL employs is the use of escrow payment accounts. This system ensures secure transactions between buyers and sellers, protecting both parties from potential fraud. Payments are only released once the goods have safely reached the buyer’s port, ensuring a fair and transparent trading process.
Moreover, TAPL’s adoption of advanced technology extends to its supply chain management, enabling the company to offer competitive prices to its clients. By optimizing trading volumes and leveraging technology for efficient sourcing, TAPL provides international buyers with access to quality products at value-driven prices.
TAPL’s adoption of advanced technology extends to its supply chain management, enabling the company to offer competitive prices to its clients
Alongside, one of TAPL’s distinguishing features is its commitment to quality. The company conducts thorough audits of Indian manufacturing companies to ensure they meet international production capacities, safety standards, and quality assurance benchmarks. By doing so, TAPL ensures that the products it exports are of the highest quality and comply with the stringent requirements of international buyers. “Our dedication to quality extends beyond just audits. The company provides regular updates to importers on production stages and facilitates quality inspections by specified agencies. This transparency and proactive communication give importers peace of mind, knowing that their orders are being managed with the utmost care and attention to detail”, adds Rajeev.
Therefore, looking ahead, TAPL is poised for further growth and expansion. The company has ambitious plans to establish offices in major global business hubs like Dubai and Singapore, enhancing its international presence and expanding its geographical reach. These strategic locations will serve as gateways to new markets, allowing TAPL to connect with more international buyers and offer an even broader range of products.
In addition to expanding its global footprint, TAPL is exploring opportunities to represent foreign manufacturers and distribute their products within India. This diversification strategy not only strengthens the company’s business operations but also positions TAPL as one of the key players in facilitating bilateral trade between India and the world.
