With the recent technological advancements like 5G, the PCB segment is facing an increasing demand for more robust and compatible designs that can match the complex developments. However, to meet the complex demands of diverse industries, the experience and technological competency of a PCB Design firm turn out to be decisive. This is where SIENNA ECAD comes in. Industry Outlook engaged in a conversation with O J Sathish, CEO at SIENNA ECAD to find out more about the company’s competency in the industry.
How do you see the opportunities at hand for SIENNA ECAD in the market today?
Pandemic and post-pandemic impacts have increased our country's prospects. Other nations are considering collaborations with Indian enterprises due to our skill and strength in electronics design and manufacture, as well as the government's 'Make in India' initiative and the country's expanding economic power.
SIENNA ECAD with more than 24 years of experience in Electronic Design Automation is delivering high-end PCB design & simulation engineering to Fortune 500 companies globally and in India, Also, we cater to a wide segment of market needs for Aerospace, Communication, Networking, Power, Transportation, Semiconductor, Telecom, Medical, Industrial and Automotive sectors. SIENNA ECAD has one of the largest installed bases of CAE software tools in India related to PCB design and simulation to cater to the ever growing demands of the industry.
What are the major expectations of the customers from the players in this space? How has the company positioned itself to meet those expectations?
Right now, our customers are working on next-generation, timely critical & globally competing products. The domain expertise is the key for such challenging products, especially in the 5G/high-speed/RF domain.
SIENNA ECAD is serving its customers for more than two decades and we have worked on more than 20,000 highly complex high-speed designs, HDI (high density interconnect), laser drill, embedded passives-actives, flexible boards, hybrid material specifications to meet high-speed challenges.
Being an ISO 9001-2015 certified company, we have developed a culture of first-time-right designs, to meet the everlasting demand for good quality and on-time delivery. Our average quality
rating is 98 percent in the market. We constantly try to improve on our services with Experienced and knowledgeable resources and good processes.
With technological leadership, SIENNA ECAD has positioned itself at the top service core PCB design company. Today, we are the only Indian company to have won four International PCB Design Leadership awards competing with top companies in the globe.
Tell us more about the deliverability of highly complex PCB design solutions. Shed light on the various specifications that make it stand out in the market today.
80 percent of the designs being worked by SIENNA ECAD has been of high complexity like 72 layers, 97520 connections, 24.5 X 21.4 board size, Complex Flex-Rigid-Flex (with least bending radius) for customized form factors and 5G platforms, 400G (PAM 4), 200G (NRZ), and more.
We are the high-speed subject matter experts across various industries like defense, telecommunications, automotive, aerospace, and the internet of things. The PCB design and Thermal simulations developed by us can withstand 1.5 KW of thermal load without shutdowns. Additionally, our expertise in complex PCB designs, high current ranges (600 amps), power integrity analysis, and voltage drop mitigation approaches is what sets us apart.
Elaborate on your Smart Library Support for error-free component placement on PCB. Walk us through the various benefits that can be reaped by the clients.
All Libraries have inbuilt vital information on various parameters for error-free component placement on PCB. With the current component availability crisis, we can provide checks for alternate components placement on the same design. We have 20000 plus symbols, 52000 plus Footprints, 1500 plus 3D Parts, and 68000 Valor parts in our library. Also, we use state-of-the-art tools to check for alternate components, ROHS, manufacturing country, stock, availability checks, and other critical parameters to address the current component shortage scenario gripping the industry.
We are the high-speed subject matter experts across various industries like -defense, telecommunications, automotive, aerospace, and the internet of things
Such an extensive library provides a quick start to design for customers. Also, library build start is automated where instantaneously customers can know the new components to be created for starting their design, thereby facilitating quick start for their projects. There are four levels of quality checks on libraries to assure defect-free outputs.
Throw light on the other range of services & solutions that make SIENNA ECAD a go-to company in the market today.
I believe that SIENNA ECAD has a competitive advantage in the market due to a variety of variables. To begin, we have a solid knowledge base as a result of managing over 25000 designs for clients in a wide range of applications. Furthermore, we give the most detailed quality checklist updates based on design issues encountered over the last 24 years. On a regular basis, we also hold training sessions for staff and newcomers. As our parent firm (Avalon Technologies) is one of India's leading Electronic Manufacturing companies, our engineers have a thorough understanding of the PCB assembly process.
Our USPs include dual thickness PCB designs, Routing for PCIE Gen4, High bit rate (~ 28Gbps) analysis for serial I/O designs, Signal performance analysis for BER, EYE opening, Board Level and System Level Thermal analysis, DFX Analysis, and a lot more.
What would be the future roadmap for the company going forward?
We always strive to provide higher levels of simulation in RF, EMI/EMC, reliability engineering. By 2025 we want to be a 500-member engineering company; therefore, providing job opportunities for aspiring engineers in the core electronics field and ultimately joining hands in the nation’s goal of electronics growth.
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