The Indian food processing industry (FPI) is at the heart of transformation, adding value to farm output, enhancing exports, and fortifying the domestic supply chain. To embark on this journey, Shreeji Khakhra is a testament to its unwavering commitment to taste, quality, and global culinary exploration. Shreeji's philosophy revolves around the core pillars of aroma, taste, quality, and hygiene. At every stage of production, from the selection of superior wheat to the final packaging, Shreeji is dedicated to perfection.
"Established in 1996, Gujarat Shreeji has been a stalwart in the industry for nearly 26 years. We are actively pursuing strategies to position our products not solely for the Indian market but also for international customers. Our footprint extends across India and is expanding global reach, serving customers in countries such as the USA, UK, Australia, African nations, and most recently, Germany. To this end, we are diligently crafting innovative flavors and strategies to establish a robust presence in overseas markets", says Kishor J. Cholera, Proprietor, Shreeji Khakhra.
Procuring High-Quality Ingredients
Shreeji's approach to flavor creation and maintenance encompasses standard and premium Khakhra with two distinct packaging varieties: regular Round Khakhras and travel-friendly MiniPack Khakhras designed particularly for corporate and institutional clients, which are still to tap. At present, Shreeji offers a diverse range of 21 flavors in its Khakhra product line.
Notably, a selection of flavors, such as Tomato Chilly, Pav Bhaji, Pani Puri, Ginger, and so on, are predominantly vegetable-based. In the formulation of flavors, the brand abstains from employing dehydrated powders. Instead, they source and utilize fresh vegetables as a fundamental ingredient. "For instance, in Tomato Chilly flavor, we incorporate fresh tomatoes into the Khakhra dough. Similarly, for Pav Bhaji, we incorporate fresh vegetables such as cabbage and onion; when sourness is required, we opt for fresh lemon juice", added Kishor.
Nevertheless, Shreeji, committed to quality, abstains from using ready-made Wheat Flour. Instead, they opt for Sortex-clean, premium-grade wheat subsequently ground using Natural Stones at the brand's facilities. This approach ensures that Shreeji maintains control over the milling process, allowing them to deliver an exceptional end product.
Similarly, when it comes to spices, they procure spices such as chili and turmeric in their whole form, taking great care to select the finest specimens. When factoring in the costs associated with grinding and labor, Shreeji products indeed fall into an economical price bracket, which places them in a unique and competitive position within the market.
Shreeji Khakhara's vision is to transform regional snack boundaries into a global experience & pride itself on a journey that transcends taste & borders with a commitment to quality & affordability
Shreeji is committed to delivering high-quality and hygienic Khakhra without preservatives, colors, or artificial flavors. The cutting-edge techniques and materials ensure extended shelf life and optimal crispiness. To achieve this, the brand utilizes Modified Atmospheric Packing (MAP) and vacuum packing techniques. These methods are typically reserved for highly perishable items, such as dairy products, making the brand a unique and innovative player in the industry.
In conclusion, Shreeji's dedication to innovation and quality sets an exciting path for expansion and exploration in the Khakhra market. "We have identified diverse segments, such as the corporate and professional markets, where the potential for Khakhra remains largely untapped. Unlike many snacks on the market, our Khakhra stands out due to its high-quality ingredients, absence of refined flour, and meticulous production processes.
Our emphasis on using fresh, unadulterated ingredients and avoiding repetitive use of oil sets us apart from traditional deep-fried snacks. Our efforts have been recognized, leading to our presence on prestigious platforms such as government organizations", signs off Kishor.
