In the current era, modern lifestyles built around technology and reduced physical activity have contributed to the rising trend in non-communicable diseases. Consumers recognize the need to improve their diets with additional nutrition and healthy options. Especially in the post-pandemic world, the market for dietary supplements in India is burgeoning, resulting in exponential growth in the supplements market. One of the major factors driving the growth of the supplement industry is the increasing awareness of the importance of preventive healthcare and self-care among consumers. Therefore, it becomes necessary to source products from brands that are bridging the gap between quality and affordability.
Perfectly understanding the void in the Indian market, Scitron Nutrition, established in the year 2018 has been on a revolutionary path to feed the masses in a better way and guide them towards a healthy lifestyle. The organization aims to provide nutrition that is high quality, affordable, and can help consumers attain their goals in health and strength. Scitron Nutrition stands for science, technology, and nutrition and is based on providing scientific research-backed products. The brand offers a unique range of products to attain various goals such as lean muscle gain, weight loss, immunity boosters, muscle recovery, pre-workout energizers, vitamins, and supplements.
“We launched Scitron Nutrition with an aim to provide superior quality authentic ingredients and products that are suitable for Indian consumers and can compete with their international counterparts. We taste and test our products before you do and for this, we have state-of-the-art in-house laboratories”, informs Ravi Rohra, CEO at Scitron Nutrition.
Scitron Nutrition is separated from other players in the market due to the rigorous and elaborate quality assurance program followed during manufacturing. The organization engages in a rigid and strict supplier validation program so that every supplier goes through a qualification process to ensure contaminant-free ingredients. Post this, the raw material is put through a series of tests such as in-process testing and microbial testing to make sure ingredients have no environmental impact and are microbial contamination free. Scitron Nutrition also sends products to third-party laboratories to ensure assured quality products and claims are validated.
Scitron Nutrition aims to deliver the highest quality products at the right pricing because everyone deserves ASLI nutrition & expand its product range to meet customer needs
The manufacturing unit at Scitron Nutrition is class A certified to ensure a closed environment. After the rigorous quality validation process and testing, the product is packaged. The organization also has a special stability chamber to store products under controlled conditions. Scitron Nutrition has become the fastest-growing supplement brand in India with over two lakh customers. The organization has a wide distribution network and the products are available at leading retail stores in all the major cities in the country. “At Scitron Nutrition, all our partners are certified and have facilities around the world. We have partnered with Glanbia Nutritionals which happens to be the largest supplier of nutritional raw materials with plants around the world”, adds Ravi.
The supplement industry has been growing steadily over the years, with an increasing number of people using dietary supplements to support their health and wellness goals. Scitron Nutrition aims to become a formidable brand in the Indian industry in the coming years and also wants to educate customers on the importance of healthy nutrition and supplements. The organization aims to bring innovations and utilize cutting-edge ingredients to provide new products in the market such as Scitron Nitro Ripped, a lean protein for Indian bodies that turns fat into energy while working out. Scitron Nutrition is also working on providing a unique flavor profile and offering personalized and customized products to customers.
