Communication is essential in a healthcare setting at all levels, whether it is from pharmaceutical organizations to the medical community or the doctor to the patient. This custom communication in healthcare is a multifaceted concept. Adequate communication between drug marketeers and prescribers is an important activity that benefits both the segments. Continuing medical education is very much an important area in upskilling the busy physician in an ever changing environment. Concerning this ongoing revolution, Science Integra is working to instill effective communication strategies to bridge this gap across platforms.
SI is a preferred scientific communications partner to pharmaceutical companies in the global healthcare sector. The premium service offered by Science Integra is scientific communication across mediums viz., digital media, events & course modules. The customization process takes place at every level of a project and delivering the result-oriented service is the key differentiating factor at SI. Consequently, people gravitate towards Science Integra’s Service over the other players in the market. Thereupon this firm has got a prodigious loyal customer base on a global scale.
Offlate healthcare organizations have been facing the issue of having linear communication in their organization leading to clusters of misinterpretations and an extent hurting the integrity of the organization. Speaking more about
this, The Future with the constant evolution of new technological tools, along with web-based platforms and technologies, Science Integra has been driving the medical education space with both its various online and offline academies by partnering with sought-after thought leaders and societies from across the globe and bringing updated and real-time knowledge to the physician's doorstep. This further strengthens the role of pharmaceutical companies in being viewed as unbiased and keen contributors to the continuing medical education of the medical fraternity and patient community.
Thriving on Unique Strategies
Curating customized communications that are aligned with the brand's broader goal while being specific to the disease being treated. The use of specific media platforms to disseminate information is goal-based and benefit-oriented. Whether it is a series of touch points with a custom newsletter, large format conclaves/conferences, intricate learning sessions, or CMEs with credit points, the firm delivers them through appropriate channels. As a result of the benchmark set for scientific content quality along with the passion quotient, Science Integra has earned the status of preferred academic partner with some of the largest and well known medical associations of India namely, Federation of Obstetrics and Gynaecological Societies of India (FOGSI), Indian Society of Assisted Reprouction (ISAR) and Trauma Society of India (TSI).
BThe Approach
These days, most molecules launched are off patent ones. Means there is an experience and usage data. when brand managers refer to a customised approach to communication, what they usually mean is 'using customer data too' And thats exactly what fills the gap basis the need that they showcase for their brand.
At SI, customised communications approach is a strategy for sustainable growth because it aims for quality, not quantity. Sustainable growth doesn't apply to the ecological sphere alone. It’s vital for the brands too, especially if its in any one of the stages of the product life cycle.- Said Founder and Partner, Subramanian (Subbu).
Culture at Science Integra
Founder and Partner, Subramanian (Subbu) says “The culture that drives recognition has no beginning or end point, but is instead a continuum. Every company that’s serious about branding defines its unique selling points. And every business that emphasizes healthy workplace culture lives the uniqueness that defines its identity”. He further said, “We invest in Passion of building every brand with Custom Science and that flows from top to bottom”
With the continuous growth of the healthcare systems in India and at the global level, communication process has changed accordingly. The availability of various communication avenues is certainly hindering the flow of the message. Concerning the ongoing demand for Science, SI constantly updates its functionalities and tries to cater to technology-oriented services too considering the benefits for the Indian Audience. Keeping our ears to the ground to make swift calculated strategies that will help our clients engage their audience in an ever-changing landscape is what we aim to do in an ongoing industry” concludes Siddarth Shashi.
