India is growing as a major exporter of fish with double-digit growth rates in export values. Presently, India is one of the largest suppliers of frozen shrimp and frozen fish to various international markets. The company, Pasupati Aquatics is one such provider and has made a good position in the international market of Seafood industries by making double-digit growth every year. Pasupati Group of Companies, based out of Kolkata, is a 750 crore group of companies with a capacity of 30000 M.T. shrimp feed and ready raw material of around 17000 M.T. each year.
Pasupati Group is vertically integrated and can boast of total traceability with its farm to fork program. The organization's aim is to get close to the customers, better understand them and serve them. "We believe in a long-term business relationship and try our best to ensure that good quality products with required sizes are shipped at the correct price within the agreed delivery timeline." says Subhajit Mondal, Founder, Pasupati Aquatics.
Quality and added value goods are often expected by customers. Pasupati Aquatics have invested a major part of the capital to the latest and International standards of machineries so that customers can get quality and value added products. The main factors separating Pasupati
Aquatics from other players in the market are quality and the preference of customers. The company mainly offers different grades of Black Tiger and Vennamie Shrimps, which have high quality and value-added products. Pasupati Aquatics have an expert team of quality and marketing and manages and makes sure to deliver quality products on time to the customers.
Ensures Customer Safety and Quality of the Product
Pasupati Group’s shrimp farms are located in the east coast of India. In Mandarmani & Rasulpur, farms are spread across 36 hectares. These farms use only high quality seed from CP and Oceanaa hatcheries (SPF & BAP Certified). Also, these farms maintain high protein nutritious feed from CP Aquaculture. (BAP Certified), No Antibiotic, Biosecurity measures, water purity and adherence to BAP guidelines ensure the most sought-after shrimp. Primary motive of the farmers is to carry out sustainable shrimp farming with eco-friendly behaviour and maintain total tractability from farm to fork.
We believe in a long-term business relationship and try our best to ensure that good quality products with required sizes are shipped at the correct price within the agreed delivery timeline
Primary Initiations and Challenges in the Industry
The Government is taking various measures to address the issues of Seafood Exporters wherever reasonable. To prevent the use of banned antibiotics in aquaculture and their detection in export consignments, a number of measures have been taken through State Governments, Coastal Aquaculture Authority (CAA), Marine Products Exports Developments Authority (MPEDA) and EIA (Export Inspection of India). Pasupati Aquatics have initiated necessary steps to recover these challenges like non-use of antibiotics in the shrimp’s products, engage the International Authority including Audit Agencies to check the quality of shrimps and also make regular observations so that shrimps can be exported at international standards.
In the initial stage of the organization's exports it was just double digit but now Pasupati Aquatics have made triple digit export volume because of quality and customer preference. Pasupati Aquatics is going to start their own factory within three to four months, which will be one of the highest capacities of production units in West Bengal besides the organization's various leased production units with a target of more than Rs.500.00 Crore Export.
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