According to Expert Market Research, the Indian plant-based protein market which stood at $689.7 million in 2022 will be worth $995.08 million by 2028, growing at a CAGR of 6.3 percent during the forecast period. Thus, one can witness many startups foraying into the alternative foods market in recent times.
One such alternative foods startup that is fast gaining prominence in the Indian market is Bangalore-based Oatey. Founded in 2021 by Ankush Jamadagni and Prashant Chauhan (Co-Founders), Oatey has created a niche for itself in the industry through its high-quality products that cater to every health, sustainability & environmentally conscious customer’s requirement.
With the rapid increase in global warming and an urgent need to address deteriorating climate change conditions of the planet, 100 percent plant-based brands like Oatey are here to ensure minimum impact on the planet’s resources and lowering carbon footprints. “Our vision is to build a sustainable plant-based company to facilitate healthy, sustainable, and planet & animal friendly living without compromising on taste or quality.
With the strength of ‘Health’, power of ‘Sustainability’, and the promise of great ‘Taste’, we are here to bring to the world tastier, healthier, greener, and kinder food choices”, says Ankush Jamadagni, Co-Founder, Oatey.
Oatey is positioned in the market as a brand offering alternative substitutes to dairy milk. Its product portfolio includes Barista Grade Oat Milk Plain, Premium Grade Millet Milk, and Chocolate Oat Milk (no added sugar). Being devoid of animal products/dairy, Oatey is free from the dangers of dairy products such as Aflatoxins, IGF-1 hormones & 1,4-Dioxane (carcinogens), Cholesterol & Saturated Fats, & other chemicals such as whiteners & frothing agents. Additionally, the company has complete control over the quality, taste, and production of each of its products, thus ensuring the highest quality, and authenticity of the products it offers.
Oatey ensures to offer only the best-tasting range of healthy, sustainable products at the most affordable rates possible
“We are here to promote healthy, sustainable & cruelty-free plant-based milk. Oatey is hormone-free, cholesterol-free, soy-free, lactose/dairy-free, nut-free & saturated fat-free. Oatey uses high-quality ingredients such as Premium rolled oats, Citrus Fibre, Himalayan Pink salt, & low Eruric acid rapeseed oil (containing low levels of saturated fatty acids & a high proportion of unsaturated fatty acids), which is considered one of the healthier oils in our diet. Oatey is also enriched with heart-friendly Beta-Glucan fibers and fortified with essential vitamins, minerals & calcium”, adds Prashant Chauhan, Co-Founder, Oatey.
While most companies offering alternative foods that are 100 percent natural/vegan/plant-based fail to maintain the taste or cost prices of their products, Oatey ensures to offer only the best-tasting flavor of products at the most affordable rates possible.Also being a socially responsible organization, the company only employs eco-friendly tetra packaging techniques, and paper straws for all its products which maintain the taste, color, and freshness of the product.
“India being a price and taste-sensitive market, we have managed to address the taste part and are working hard to cut down the prices of plant-based milk offerings in the market. Going forward, in addition to adding more variants, and flavors in the plant-based milk category, we are also looking at easy to use ‘pre-mixes’, plant-based lassi (buttermilk), plant-based yogurts, and vegan ice-creams”, concludes the duo.
