The Global Seed Processing Machinery market was valued at $1.73 billion in 2018 and is forecasted to reach a value of $3.15 billion by 2024, registering a healthy CAGR of 9.8 percent. Exercising in the same, Nova Sorters is one of the renowned firms in manufacturing of sorting and grading machinery for nuts and seeds processing among the customers. It was objectively started to support the sorting and grading processing requirements of SMEs in the food processing sector.
Headquartered in Hyderabad, Nova Sorters, in the last three years has strongly marked its presence in 10 states and UT, and 90 percent of the sales come only from referrals of existing customers. Nova Sorters is the first in the world to launch shape inspection of nuts in gravity flow-based food inspection machinery using machine learning. Its main focus is to boost its customer’s production capacity, making available the product capacities from 150kgs/hr to 750 kgs/ hr. Nova is the only company in the world that offers capacity expandable machines (expandable from 150kgs/hr to 550 kgs/hr) at very affordable prices.
The company has two partners one is Guna Sekaran S, Founder & Promoter, who is an electronics engineer with 20+ years of experience in product design & development for industrial and medical, ‘machine vision’ imaging solutions.
The second partner is CA Shuba C Reddy, Co-Founder, she has 15+ years of work experience in the financial management of growing PE-invested startups with nonlinear growth. According to the Founder Partner, S Gunasekaran, “Nova Sorter has a strong in-house R&D team portfolio. Our R&D is an ongoing activity, including R&D of our existing product models in both software & feature enhancements. It provides the platform where customer feedback is collated, evaluated and incorporated into its software and product enhancement regularly”.
The Unique Technology
The company with its unique technology and indigenously designed, advanced high-speed camera solutions, is able to offer products at the lowest price in the market with higher features and accuracy. Nova is the first in the world to launch shape inspection of cashew nuts in gravity flow-based food inspection machinery using machine learning. Nova’s grading accuracy for cashews is more than 95 percent due to its proprietary shape inspection-grading technology developed for seeds & nuts in gravity flow-based throughput in food inspection machinery.
Sorting and grading is done in the same equipment in all capacity models (capacities start from 150kgs/hr) which helps SMEs to expand capacity at low cost as they grow. Nova machines are specially designed for cashew and can sort and grade from whole cashew nuts to baby bits in the same equipment in the gravity flow method. Whereas the other companies in the market sell separate machines for whole cashew and separate machine for pieces and bits. The company is providing the lowest service cost for its customers and its spares are easily available as they are built by the company itself.
Nova Sorters develops 100 percent in-house products & solutions for processing quality and sustainable food supply
Future Blueprint
Nova sees a very positive and growing industry ahead. In the coming years, the company will expand its services to different unreached states. The company is in the process of expanding its market coverage to cater to processing industries of almonds, dried grapes, carda-mom, kokum seeds, garlic, nutmeg, and other dry fruits and nuts products. Also, near-term goal of the company is to expand to non-food material grading solutions and export its machines to West African and South Asian countries.
