To reach, engage, and convert consumers, healthcare marketing has grown more centric on the customer. However, both emerging and older hospital sectors struggle with healthcare marketing. They, therefore, require several components to contact the appropriate patients and build a lasting relationship with them during their therapy. Meriton Technologies is a digital marketing firm based in Tamilnadu, Coimbatore that is focused on the healthcare industry and aids healthcare firms in achieving their marketing objectives through design and digital. Through effective healthcare marketing strategies, reputation management, and digital PR activity, the firm helps 40+ healthcare organizations increase consistent patient volume.
In case of their future vision towards the development of Meriton Technologies, the digital healthcare market in India was valued at Rs.252.92 billion in FY-2021. It is expected to reach Rs.882.79 billion by FY-2027, expanding at a CAGR of 21.36 percent during the FY 2022-27 period. This shows the perfect planning for the next five years in terms of the healthcare marketing and communication service industry. They not only deal with the healthcare industry marketing but also give their best in other segments like retail & FMCG, education as well as exports.
The ultimate goal of Meriton Technologies is the satisfaction of the service receiver so that they will recommend the marketing based on their personal experience. Previously, healthcare marketing resources were aimed toward referrers, insurers, and other gatekeepers, but communication is now focused directly on consumers, thanks to social media and other online platforms. Customers want a healthcare digital marketing agency to understand their objectives, develop a better strategy, and execute effectively with a long-term customer relationship. “To reach the goals, we need to be able to undertake marketing activities while retaining a high degree of product knowledge of the company and competitors and strong leadership abilities”, says Gopiraj Chandran, Director, Meriton Technologies.
Meriton created the ‘Healthplus’ brand for healthcare marketing to assist all types of healthcare organizations in achieving their marketing & sales goals through design and digital objectives. They help more than 40+ healthcare institutions improve their patient volume through innovative healthcare marketing activities, online reputation management, and digital PR activity. Their end-to-end service from graphic design, website & e-Commerce, and digital marketing transformation gives fulfillment to create healthcare business to reach successful marketing and sales drives for over a decade. They now consider themselves the best at developing a successful marketing campaign that includes a pre-analysis, goal-setting, strategic plan, goal-setting, roadmap and content development. Meriton aims to completely understand their clients and their customers' demands to provide them with the best graphic Design & website and digital marketing solutions for healthcare institution's vision.
Meriton aims to completely understand their clients and their customers' demands to provide them with the best graphic Design & website and digital marketing solutions for healthcare institution's vision
Since the beginning of their business, they have focused on strengthening their customers' brand value, reaching new audiences, and ultimately increasing revenue and customer satisfaction. In addition, their high-quality service and substantial industry knowledge have helped them carve out a niche in the graphic, website, e-Commerce, and digital marketing areas with an expert team size of 25+ and the best customer experience. “We believe change is inevitable; Growth is optional. We aim to change the face of the healthcare market by focusing on meaningful customer engagement by understanding market needs”, says Gopiraj.
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