In India, the rising consumer health concerns over the high prevalence of coronary heart diseases, diabetes, obesity, gastrointestinal disorders, and so on, are primarily driving the demand for healthy edible oil. The market growth is being further catalyzed by the increasing awareness about several health benefits of organic and low-cholesterol edible oil. As a result, various regional manufacturers are launching healthy product variants. Apart from this, the expanding agriculture sector along with the launch of several initiatives for enhancing the production of oilseeds in the country is also slowly standardizing the industry.
However, India is still the largest importer of edible oil in the world and if we look at the current scenario, there are many loose oils and other FMCG products being sold which are of inferior quality and fail to comply with quality norms. These products are not processed properly and may result in numerous health concerns. Due to this, consumers are slowly becoming more brand conscious; they are looking for competent brands that can offer them healthy products.
Mayur Group is one such quality driven organization that has been making continuous efforts since the last 26 years to increase the domestic availability of edible oil and reduce import dependency. Today, the company has come a long way since its inception to make a name for itself as one of the most trusted companies when it comes to offering a wide range of consumer products in the edible oil and FMCG products. It is also known in the market for catering to some of the world’s renowned brands with its portfolio of products which consists of Refined Soybean Oil, KacchiGhani Mustard Oil, Refined Rice Bran Oil, Filtered Ground Nut Oil, Soya Chunks, Atta, Besan, Sooji, Maida, Poha and Dalia.
“We are currently focusing on edible oil. So, that is our niche. For the past few years, we have expanded to FMCG products. As far as the opportunities in edible industry are concerned, since the last 10 years, the market has become more organized and quality oriented. Mayur has always been at the forefront to bring in the needed change in the processing and deliverability of edible oils. We are reliable partners for some of the most renowned brands in the world which include Parle, Britannia, Nestle, Priya Gold, Pepsico, and Nerolac to name a few," says, Sunil Gupta, Director at Mayur Group.
“As far as quality is concerned, we have a NABL approved lab. We monitor the quality standards
of our edible oil and FMCG product that goes out of the company’s manufacturing facility. Quality procedures have been very important for us since the inception of the company. We have strict policies towards maintaining quality standards right from procuring materials, refining, packaging, delivering to offering prompt after-sales services. We are an ethical organization which believes in spending more on R&D than marketing to keep quality-to-price ratio best in the market,” he adds.
Wide Range of Healthy Products
All of the products of Mayur are quality assured and come with health benefits for the consumers. For instance, Health Refined Soybean oil of Mayur is enriched with Vitamin A, Vitamin D and Vitamin E. The refined oil also helps in providing consumers with better skin and bone health. Being rich in Omega 3 fatty acids, the oil is rich in maintaining one’s immune system. Mayur Health Refined Soybean oil is available in packaging of 1ltr, 2ltr and 5ltr and is prescribed to be stored in a cool and dry place. Also, if we look at the consumption of Mayur Josh KacchiGhani Mustard Oil it ensures that the food cooked in it retains its taste. And thus, it is widely and specifically used in frying preparations. The oil is cholesterol free, trans fat free, contains high levels of natural antioxidants, and offers high smoke points.
Dedication towards work, time management, discipline and coordination is the key to the success of the company. The company has never indulged itself in procuring loose oil from any other refiners. It brings quality seeds (mustard, groundnut & soybean) and processes in its state-of-the-art refineries and ensures that the quality is maintained. The company’s technically adept team monitors the quality right through the operations to ensure the end product meets every quality and health standards. All the residual materials, like deoiled cake, is sold as the feed for livestock to the Poultry farmers. Hence, ensuring there is no wastage of anything. Mayur, with its sustainable approach has been an entity that understands the current environmental concerns and carries out its operations in the most environmentally friendly manner.
Mayur is a one stop, in-house manufacturer for a wide range of healthy edible oil, and varieties of FMCG products
“We have a solvent extraction plant, in which seeds & nuts are crushed for processing. We procure seeds directly from the farmers from Madhya Pradesh and Rajasthan, thus ensuring a robust quality of the endproducts. The facility has the capacity of crushing about 500 tons of seeds per day; that is enabling us to meet the customer’s demand,” highlights the Manoj Gupta, Director, Mayur Group.
Well-built Infrastructure
40-45 percent of production of Mayuris focused and utilized by institutional clients. We have 25 SS tankers that supply varieties of edible oils to its esteemed clients. With robust in-house logistics solutions, Mayur has been seamlessly delivering its products as per the demand of its clients. Further, Mayur has 120+ trucks that cater to the distributors. There are 300+ distributors in Uttar Pradesh alone that are connected with Mayur application currently. It’s an official app of the company that can keep track of their order and payment. The users can avail all the information about the range of products. Mayur Group has created an efficient network across Uttar Pradesh, Uttaranchal, Madhya Pradesh, Rajasthan, Bihar and Jharkhand. It has developed a robust and transparent approach which makes it a trustworthy company among its distributors, clients and the endconsumers.
One-Stop-Shop
Mayur is a one-stop, in-house manufacturer for a wide range of healthy edible oil, and varieties of FMCG products. As everything is manufactured under one roof, it enables the company to offer all the products from one facility itself, where any distributor, consumer, or B2B client can come and procure the products. Furthermore, its well organized logistics solution, that aids distributors, clients or the consumers to easily move their purchased products to the designated place. This makes Mayur easily accessible at any given point of time. Going forward, Mayur Group plans to consistently focus on staying abreast of the changing market dynamics to stay ahead of the curve.
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