According to latest analysis, the NDT market in India is poised for steady growth. Today, use of NDT is prevalent in number of segments ranging from Automotive, Aerospace, Oil & Gas, Power & Energy, Rail Road, and Engineering. However, being an unorganized market, in India NDT segment has not yet reached its optimum level. It must be noted that instead of standard NDT solutions, different manufacturing segments require unique service addressing their specific needs. Magnaflux is capable of providing ‘customized solutions’ to each segment.
For example, with the rising demand for light weight vehicles, the automobile industry is turning towards other options like aluminum and magnesium when compared to steel and Magnaflux is having suitable products to cater to those demands. The standard NDT testing procedures may fail to detect critical flaws of the crucial points leading to structural failure causing negative economic, reputation impact. This is where Magnaflux comes in .With approximately 100 years of experience in their bag, Magnaflux provides advanced customer oriented innovation to their clients.
Parvez Alam Gaur, Business Unit Manager, Magnaflux says, “With massive investment in the
R&D, Magnaflux always strives to be ahead of times and be able to provide the solution by using Customer Backed Innovation. Because of the vast experience in the field of NDT, we are able to gauge the problems at various manufacturing processes. Magnaflux products assure the quality of components to be assembled in high end automotive vehicles with quality being one of the most important parameters. Combination of Trust, Simplicity, Integrity, Respect and Shared Risk is our Enterprise Strategy”.
Stringent Quality Standards
Magnaflux provides, Magnetic Particle Testing (MPT), Liquid Penetration Testing (LPT) as a form of NDT for automotive testing. The company ensures that all of its products pass stringent quality standards prior to its launch. In addition, they analyze the future requirements of their customers and ensure that the future innovations are inclined to be customer centric. According to Parvez, “Rather than supplying standard products, our approach is to identify the key Pain Points as each customer has a unique manufacturing process and that leads to the need to scientifically analyze the customer requirement to provide a solution which can meet their Zero PPM targets”. Magnaflux uses advanced data analytical tools, to provide superior quality products. Headquartered at Illinois, Chicago, the company is capable of adapting to the changes because of fast innovation happening at global level, into their system.
With massive investment in the R&D, Magnaflux always strives to be ahead of times and be able to provide the solution by using Customer Backed Innovation
Future in India
Being a developing country, the NDT automotive testing sector in India is immensely unorganized. Hence, the segment is price sensitive. However, Magnaflux is optimistic about their future in India and claims to witness a growth of minimum CAGR 12-15 percent while the NDT market in India is expected to grow at a CAGR 6.7 percent. The company strives to prosper with focus in the core 'Market Expansion, Customer Backed Innovation and 80/20 Business Strategy' that will help to keep themselves parallel with the 'Make in India' initiative. Being a global organization Magnaflux has manufacturing units in US, UK, Germany, China, Brazil and India. Hence, they have the advantage of technology transfer, which will help them to be ahead in the Indian market and be the first choice in the NDT segment.
