In an increasingly saturated, customer-driven business world, understanding the shifting market trends is critical for revenue creation and long-term success. To do so, many firms often opt for extensive market research, but lack the expertise to develop a feasible strategy that can serve the purpose of building robust marketing programs and delivering sustained revenue growth. This creates the need for external consultants who provide assistance in developing a solution with a suitable marketing program. However, for consultants to deliver the expected result, knowledge of the process is crucial for the quality of assistance. There are firms that offer one-stop solutions, but often fail to provide their clients with effective solutions. With time being the constraint, suggested models often fail to deliver desired results within the allotted time frame.
This is where Littler Associates comes in. According to S. Ramachandra (litte Ram), Principal Consultant and Managing Partner, Littler Associates, “We are a boutique firm focused on business and marketing strategy. This focus differentiates us from both the full-service firms and the firms that specialize in other functional areas outside of sales and marketing. We have acquired a breadth of experience both as a result of the prior industry experience of our team members and the variety of consulting assignments we have engaged in. This has positioned us uniquely in the consulting space.”
Hands-on approach
Organizations demand hard results in the form of higher sales and market share when it comes to revenue management. As consulting initiatives take time to show results, Littler Associates has opted to demonstrate outcomes in a controlled pilot of limited duration, scope and geography, thus building confidence and trust in the recommended plans. The firm has stayed away from the traditional time and material approach in their assignments and has chosen to operate on getting compensated for deliverables defined at
various milestones. This makes for much greater transparency and clear outcome-based compensation for its clients.
Values
Little associates sets great store by their core values of Learning, Humility, Sharing, Integrity and Value. “Every assignment is a learning experience helping us get better”, says Ram. Sticking by these core values has helped the firm grow consistently over the years and build its reputation.
Leveraging industry experience
Littler Associates has a diverse base of personnel that come from a wide range of backgrounds and work experience in industries ranging from automotive to consumer products, logistics, IT, consulting, and infrastructure. Not only has the firm executed assignments across different industry verticals, but it has also expanded reach with consulting projects in different geographies in India and abroad. This has added to the capabilities of the firm. This diversity of experience enables the firm to provide its clients with solutions based on deep understanding of specific industries or related areas. “We would put cumulative years of industry experience outside of consulting in executive roles as a key strength. This helps to design our solutions based on a rich understanding of various industries, the ecosystems in which they operate and what we know has worked across industries in the past,” says Ram.
Littler Associates has opted to demonstrate outcomes in a controlled pilot of limited duration, scope and geography, thus building confidence and trust in the recommended plans
Littler Associates is all set to leverage the power of technology in future to enhance the quality of their offerings. The firm aims to marry advanced technologies like analytics, visualization tools and machine learning in their work. These can be valuable to process vast amounts of real-time data on ecommerce activity on websites, providing them more valuable insights to ensure quality service to their clients.
