According to a recent study, insufficient nutrition is becoming a concern for the world's expanding population. People nowadays are too busy to prepare healthy food and focus on nutrition, resulting in a lack of daily nutritional requirements, which causes numerous ailments. A lack of time to make meals is commonly compensated with junk food or pre-packaged food, both of which are typically devoid of nutritious content. This is due to the fact that the majority of packed and fast food available in the market is actively prepared with low-quality ingredients and is also processed in an unscientific and unhealthy manner. This condition necessitates the availability of a nutritious and regular meal substitute that can meet the nutritional needs of a fast paced lifestyle. This is where Jaypee’s Instant comes in.
According to Onkar Singh, CEO, Jaypee’s Instant, “At Jaypee's, we ensure that the ready-to-cook meals we deal with are manufactured with proper hygiene and suit the nutritional needs of our consumers. Our idli batter, Jwari Dosa batter, and Dahi are nothing short of comfort foods; because our ready-to-cook foods are as nutritious as homemade food and can be consumed anytime”.
Quality Ingredients
Jaypee’s Instant is constantly focused on the quality of ingredients that they use to make ready-cook foods. The company uses only parboiled rice and Jwari to manufacture the idli and dosa batter for delivering the best food to its customers. “The parboiled rice and the Jwari that we use to create the batters are unique in themselves. This is because this practice is not prevalent in the Indian market, as the usually used product in the fast food and the packed food industry is low quality polished rice which not only lacks nutritional value but is also unhealthy. However, we on the other hand manufacture the products specifically keeping in mind the nutritional requirements”, mentions Onkar.
Additionally, the company manufactures full-fat Curd where the fat measures are around four percent. This is because the company understands the health benefits of the good fats that they deliver. Onkar says, “Good fats are vital for our skin and bone joints lubrication and thiscan help to overcome issues related to joint pains and more. This is why we at Jaypee’s also manufacture full-fatcurd to add the nutritional essence”.
At Jaypee's, we ensure that the ready-to-cook meals we deal with are manufactured with proper hygiene and suit the nutritional needs of our consumers
Infrastructural development
To ensure the hygiene of the products that the company manufactures, Jaypee’s has considerably invested to install updated machinery to transform the production line into a fully automated unit. Over the course of 10-15 years, the company has been striving to ensure that no hands are used in the total manufacturing line. This is because today, the entire process starting from sorting and washing the raw materials to grinding and picking out the batter and ultimately getting it bagged is done through machines with minimum to no hands used; thereby helping the company to ensure that the products that the company delivers are not only Nutri-rich but also hygienic.
Today, Jaypee’s Instant is catering to the major markets of Maharashtra like Mumbai, Pune, Nasik, Nagpur, Kolhapur, and more. In the coming days, the company wants to expand its reach across the country.
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