The Frozen processed food market has been experiencing rapid growth over the years which accelerated during COVID due to its convenience. In today’s competitive world, where work-life balance is becoming challenging, processed food is becoming savior as it’s the most convenient and cost-effective way of having delicious meal round the clock.
The frozen food market is one of the largest and most dynamic sectors of the food industry. In spite of considerable competition between the frozen food industry and other sectors, extensive quantities of frozen foods are being consumed all over the world. Freezing being one of the best techniques for food preservation is widely used for retaining taste, texture, and nutritional value.
The Indian frozen food market has been on a rapid growth mostly due to change in lifestyle and food choices. According to FnB news, the Indian frozen food market is estimated to reach 93.8 billion by 2025, expanding at a CAGR of around 17 percent from 2020 to 2025. The working-class prefers ready-to-cook frozen foods over conventional cooking as a more convenient and cost-effective food option.
While the frozen food options were previously limited to French Fries, sausages, nuggets, and so on, the market has expanded further over the years with the addition of new categories of frozen food options, such as frozen meat, frozen fruits and vegetables, frozen pizza & many more.
Various factors, such as more retail outlets, e-Commerce and Quick-commerce markets with frozen food categories, and the introduction of various popular Indian delicacies as frozen food, such as samosas, tikkis, kebabs, and more, have expanded the market further. Because of convenience, many food service customers have also shifted to using such products.
Started in 2015, Hyfun Foods is a leading manufacturer and exporter of Frozen French Fries, wide range of Potato Specialties, Frozen Pizza, Vegetable & Fruit Pies and Dehydrated Potato Flakes. Some of the main products are French Fries, Hash Browns, Aloo Tikki, Veg Burger Patties, Veg Nuggets, Frozen ready-to-cook Pizzas and Vegetable & Fruit Pies. Hyfun Foods is a venture of Asandas and Sons, which was established in 1962 as a trading house of fresh produce like Potatoes & Onions.
The third generation of the family set up Hyfun Foods, which has become one of the most valued B2B players globally and is currently exporting its widest range of processed food products to more than 30 countries. Hyfun Foods has been the preferred choice of many of the prominent customers in the FMCG industry, International QSR chains, domestic chains, and private labels. Hyfun Foods lately has forayed into retail channel with presence only in top cities along with listing on top e-commerce channels with selected products.
Hyfun's Range of Frozen Products
Hyfun manufactures a wide range of premium quality ready-to-cook frozen delicacies, such as French Fries; Potato Specialties like, Aloo Tikki, Veg Nuggets, Veg Burger Patties, Hash Browns, Potato Alphabets, ready-to-cook frozen Pizzas, Vegetable and Fruit Pies and many more.
With ultra-modern processing plants and stringent quality parameters being adhered, at Hyfun there is no compromise on quality, taste and consistency. Hyfun's R&D continuously strive to attain the best possible industry standards and that’s why it remains a preferred supplier to customers in 34 countries. Hyfun today is the largest frozen potato product exporter from India.
Seed-to-shelf Model to Ensure the Quality
Continuous supply of quality frozen potato products would not have been possible without backward integration of Potato. Today, Hyfun has a well established and deep-rooted infrastructure from seed development to storage to contract farming and storage and logistics thereafter. A well-qualified and large team of agronomists are located in all potato growing areas who work closely with more than 3500 farmers for sourcing and storing the best quality of Potatoes. Hyfun's range of Products are also processed using the latest IQF Technology to retain freshness without any use of added preservatives.
Then the potatoes move to the processing unit that boosts an infrastructure spreading across 20 acres and comprises fully automated technologies and machinery. These machines are mostly imported from the Netherlands, and ensure the highest product quality and standardization. “Potato is a very sensitive crop, especially the processing variety. So right from the seed to the final processed output, we control every step of the operation. Being a BRC ‘AA’ grade and Halal Certified company, we follow stringent quality checks and hygienic processes, which helps us provide products with great quality and taste”, shares Kamlesh Karamchandani, Director, Hyfun Foods.
Milestones & Future Roadmaps
The journey of seven years has been very exciting for the company with various achievements in multiple channels like continuing being the sole supplier of French Fries to Burger King - India, deep penetration in over 300 cities of India in Food Service Channel, by large the leading exporter of French Fries & Potato Specialties, supplying to QSR Chains outside India and many more. Exports contribute the majority of the volume & value, and the company is working to add new markets in 2023, taking our presence to 40 countries.
Hyfun's R&D continuously strive to attain the best possible industry standards & that’s why it remains a preferred supplier to customers in 34 countries
The next phase of Hyfun's growth is more exciting as the company is adding new capacities in next two years for French Fries, Potato Specialties, Potato Flakes & Frozen Pizza. By this expansion, Hyfun will be opening new channel of sales like Canteen Service Department through which it will be reaching to defense forces & their families as well as reaching to more & more kitchens of home.
“We don't want to limit ourselves to frozen French Fries or Potato Flakes only; hence we are constantly expanding our product categories in line with the industry trends. People nowadays are looking at convenience along with consistency and great taste”, shares Kamlesh.
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