In the age of home deliveries and packed foods, all we do is rip and eat without giving it a second thought. This does not only affect our health but also makes way for malpractice in the food industry such as adulteration and food fraud. For example, recent studies conclude that the unorganized sector primarily dominates the Indian packaged snacks industry, mainly by the players without any registration. These players are primarily operational within a town, city, or a particular local area; most do not see the need for quality control. Quality control is not all about the raw materials used in food manufacturing but also the management, processing, storage, packaging, and delivery of food.
Knowing this, Godavari Nutrifoods Pvt. Ltd. (GNPL) ensures that all of its products are subjected to rigorous quality control to deliver high-quality snacks to its customers consistently. According to Ishaan K. Gupta, Managing Director, Godavari Nutrifoods, “At GNPL, we have always taken the quality of our product as the top priority by using the best available raw materials starting from our edible oil to the flavours we use – each item goes through three checkpoints and is then used in production. One of the main reasons behind our success is our Quality and our ‘UnbeatableTaste’.”
'No Hands Used' Manufacturing
Godavari Nutrifoods has leveraged technology in its whole manufacturing line to offer quality consistency. The company has installed state-of-art infrastructure with all the latest and automated high tech machinery to ensure that no hands are used in the entire production line. By minimising the use of the human hand while manufacturing the product, the company assures a hygienic and pure process. Additionally, Godavari Nutrifoods has a fully packed, de-humidified, centrally air-conditioned packaging space to ensure the product quality and a fully automated Nitrogen gas plant to ensure the promised shelf life.
As per Ishaan, “At GNPL, we are consistent with our quality and as a company policy – we strongly believe in 'Youdo Good deeds – You will attract Good Results'. The main key factor which distinguishes Frunchy’s from other players in the market is our Unique Taste and Consistent Quality. I am ssure that one day, our Tier-II & III city consumers will realize the difference between such unstructured brands and Frunchy’s”.
With the quality of the food delivered, Godavari Nutrifoods also makes sure that the taste exceeds the expectations of its clients
Just-in-time approach
To ensure the quality of the packaged food, Godavari Nutrifoods has initiated a 'just-in-time' approach to enable the delivery of fresh and health-friendly packaged snacks. “All consignments that are dispatched from our factory are manufactured as per order. At GNPL, we do not follow the practice of products being manufactured months back with future dates on them. Once we have received the order confirmation, no matter how big the order is – as per rules we dispatch them within 72 hours and we ensure that when Frunchy’s reaches the retail shop – it is not older than 15 days,” says Ishaan.
Exceeding the taste needs
With the quality of the food delivered, Godavari Nutrifoods also makes sure that the taste exceeds the expectations of its clients. Currently, Frunchy’s offers more than 30 products having a great and unique taste and the best available quality for its end consumers.
GNPL is a branch of the tree which was rooted in 1956 in New Delhi. As of today, GNPL is present in eight states and in the near future, the company plans to expand its footprints in four new states and is optimistic about its future growth in the Indian market.
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