The Indian textile and apparel market is globally recognized as one of the largest industries in terms of production and consumption. As per a report by Invest India, the domestic industry's worth stood at $150.5 billion in 2019-20 and is poised for significant growth in the years to come. This growth can be attributed to the rising export rate and technological advancements.
Geniemode, headquartered in Gurugram with an additional office in New York, serves as a comprehensive sourcing platform for B2B buyers in apparel, accessories, home textiles, and furniture. The company prioritizes quality and price, ensuring sustainable sourcing of products from its network of suppliers.
Presently, the Indian textile and apparel industry confronts various challenges, such as high input costs, outdated technology, and low productivity levels. Nevertheless, the industry has exhibited resilience and adaptability over the years, and several initiatives are in progress to tackle these obstacles and enhance the industry's competitiveness in the global market.
“To overcome the gaps, we have adopted a strategic and integrated approach to sourcing and have developed strategies to manage cost volatility like building flexible supply chains and implementing cost-cutting measures. In order to improve collaboration and communication in the supply chain, lower the risk of disputes, and make sure
that everyone is working towards the same goals, we connect buyers, suppliers, and other stakeholders in a consolidated digital platform”, speaks Amit Sharma, Co-Founders, Geniemode.
Geniemode offers a range of services related to the design, production, and distribution of products, with a primary focus on customization. “Trends and predictions for a season are extensively viewed at Geniemode. However, collections are built by hand-picking designs keeping every buyer’s segmentation in mind based on their aspiration. To gauge customer reaction and pre-sell the line, samples are put on display. To provide customers with visibility into upcoming sales, this Salesman Sample procedure is actively followed”, says Tanuj Gangwani, Co-Founder, Geniemode.
Regardless of how complex and thorough the client's specifications may be, Geniemode never fails to meet their requirements. In addition, a lot of emphasis is placed on the quality being offered. “Quality is at the core of our approach, starting with close collaboration with clients to understand their expectations. By real-time monitoring, inspections, and testing, our technological platform combines with manufacturing to guarantee compliance with clients' quality standards”, speaks Amit.
Efficient and experienced teams are vital for the growth and success of any company, and Geniemode is no exception. Founded in 2021 by Amit Sharma and Tanuj Gangwani, the company has made significant strides in the industry under their leadership. “We are fortunate to have a group of highly competent experts supporting us, whose range of abilities and knowledge has been essential to our development and success.
Geniemode is an ever-evolving company that is committed to delivering products of the highest quality to customers through sustainable sourcing & responsible production practices
Our design team's creativity and attention to detail have helped us create unique and appealing products, while our merchandisers' pricing sense has kept us competitive. Tech experts have streamlined operations, and logistics experts ensured timely delivery and efficiency, maintaining our strong reputation. The synergy between the team members is what sets us apart, enabling us to achieve remarkable results and exceed our client’s expectations”, speaks Tanuj.
Geniemode's future roadmap is centered on harnessing the latest technology, consolidating existing brands, augmenting its footprint in the domestic market, and investing in Factory ERP integration to optimize operations and enhance supply chain efficiency. These strategic initiatives are aimed at outpacing competitors and delivering optimal sourcing solutions to customers.
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