In a world where pursuing sustainability is no longer an option but a necessity, companies face the challenge of navigating the complex ESG landscape. The global shift towards sustainability is obvious, with governments enacting regulations and frameworks such as the Paris Climate Accords to drive corporate responsibility. In India, the adoption of the business responsibility and sustainability reporting (BRSR) mandate for listed companies underscores the growing importance of ESG considerations. However, navigating the complexities of ESG integration requires specialized knowledge and experience, precisely where GC Advisory Services excels.
GC Advisory Services offers a unique blend of experience, sector-wise knowledge, and a commitment to integrating sustainability seamlessly into businesses. With a legacy spanning 15 years, GC boasts a wealth of experience in carbon asset management, energy regulations, and ESG reporting and performance improvements. Unlike newcomers in the field, GC has witnessed the evolution of sustainability practices firsthand, positioning itself as a trusted ESG advisor. Led by seasoned professionals with over three decades of experience, GC's team comprises specialists dedicated solely to ESG and sustainability, ensuring unparalleled expertise and insight.
A hallmark of GC is its sector-wise experience, having served 250 clients across diverse industries. This breadth of knowledge enables the company to tailor solutions to the unique challenges and opportunities faced by each sector, ensuring holistic and effective ESG strategies.
Moreover, GC's emphasis on financial acumen underscores the understanding that sustainable practices must align with profitability to drive lasting impact and business longevity. “Since organizations’ profitability often clashes with their sustainability goals, we are bridging the gap between financial success and ESG principles. By integrating finance as a critical component of ESG considerations, we ensure that sustainability initiatives are not only environmentally and socially responsible but also financially viable”, explains Priyanka Pothana, Managing Director & CEO at GC Advisory Services.
Central to GC's approach is the seamless integration of ESG solutions with clients' existing values and objectives. Rather than imposing radical transformations, the company collaborates with organizations to refine their strategies and embed ESG principles into their corporate culture. This partnership model, characterized by mutual respect and synergy, positions GC as a ‘knowledge partner’ rather than a conventional consultant, fostering long-term sustainability and organizational resilience.
GC recognizes the diverse stakeholder interests and perspectives that shape ESG priorities. By involving stakeholders, including investors, regulators, suppliers, customers, and employees, in the decision-making process, GC ensures ESG strategies reflect a balanced and inclusive approach, thus fostering transparency, accountability, and trust.
By integrating finance as a critical component of ESG considerations, we ensure that sustainability initiatives are not only environmentally & socially responsible but also financially viable
An exemplary case of GC's stakeholder-centered approach is its collaboration with a textile retail brand. Through extensive materiality assessments and stakeholder engagements, GC identified key ESG priorities tailored to the company's specific context. By balancing stakeholder perspectives with management insights, GC pinpointed critical focus areas such as water stress, carbon emissions, and product stewardship, guiding the brand towards a more sustainable future.
To remain at the forefront of ESG innovation, GC prioritizes continuous learning and knowledge sharing. Through initiatives like ‘Thoughtful Thursdays’, where team members exchange insights and updates on the latest developments in sustainability, GC ensures that its professionals stay abreast of emerging trends and best practices. Looking ahead, the company envisions exponential growth and impact in the ESG and sustainability space. Leveraging its unmatched expertise, sector-wise experience, and commitment to stakeholder engagement, GC aims to empower businesses worldwide to embrace sustainability as a strategic imperative. As ESG principles become increasingly integrated into corporate decision-making, GC stands ready to guide organizations towards a more prosperous and sustainable future.
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