In the modern business world, ESG, sustainability, and corporate responsibility are more than just buzzwords— they are the driving forces shaping global business practices. India's journey reflects this transition, with companies increasingly prioritizing sustainability and compliance with BRSR, GRI, and GRESB standards. Besides the heightened focus on carbon neutrality, zero carbon initiatives, and sustainable building practices, the rise of gender inclusion and social impact initiatives reflects a broader ESG awareness.
However, despite the momentum towards sustainability, challenges persist, notably in navigating ambiguity and ensuring meaningful impact. The prevalence of greenwashing—the superficial adoption of sustainability for marketing purposes— poses a challenge for companies and consumers seeking genuine sustainability practices. Pune-based Eco Solutions has been helping solve these problems with over two decades of experience driving sustainable practices and ESG compliance.
“A lack of clarity and awareness among stakeholders regarding ESG metrics and their implications underscores the need for expert guidance. At Eco Solutions, we aim to address these challenges by offering comprehensive consulting services, guiding clients through the complexities of sustainability reporting, and ensuring tangible outcomes aligned with their business objectives”, explains Dr. Anshul P Gujarathi, Founder and Director of Eco Solutions. The company’s offerings span a wide range of services, from sustainable reporting solar passive architecture and consulting to energy analysis and green building certifications.
Holistic Approach to Sustainability
Eco Solutions distinguishes itself through its holistic approach to sustainability, integrating environmental considerations with economic viability. The company prioritizes aligning sustainability initiatives with economic interests to ensure businesses derive tangible benefits while advancing their ESG goals.
Recognizing that many listed companies view compliance as an opportunity to enhance sales and sustainable branding, Eco Solutions helps clients maximize the financial benefits from their ESG initiatives.
“In the early stages of my career, inquiries about the cost implications of green building practices and the intricacies of different certification ratings were commonplace. That is when I started gathering methodologies and conducting case studies, interviews, and surveys. Upon completing my PhD, I was able to pioneer projects that not only had a neutral cost impact but also yielded financial benefits, setting the groundwork for our approach to ESG integration”, narrates Dr. Anshul.
Creating Comfortable & Environmentally Responsible Built Spaces
Beyond traditional sustainability consulting, the company offers specialized services such as life cycle analysis, material-related certifications, and compliance with codes such as ECBC and ASHRAE. Furthermore, as a leader in green building certifications, Eco Solutions boasts expertise in both Indian and global certification standards, including IGBC, LEED, ASSOCHAM GEM, WELL, BREEAM, ESTIDAM, Green Star and GNFZ.
Eco Solutions’ commitment to excellence extends to energy analysis, thermal comfort design, and simulation modeling, ensuring that clients receive tailored solutions optimized for performance and efficiency. “As an architect, my journey into sustainability began with a focus on solar passive design principles and thermal comfort optimization. Emphasizing the symbiotic relationship between sun and wind while considering factors like humidity, our designs prioritize thermal comfort to enhance occupant well-being”, adds Dr. Anshul. Additionally, Eco Solutions’ services include comprehensive reporting, carbon analysis, and pioneering projects in achieving net-zero energy, waste, and water. These facets constitute the cornerstone of the company’s analytical approach to creating environmentally responsible and comfortable built spaces.
Customer-centric Approach & Responsible Branding
From humble beginnings as Anshul Gujarathi and Associates to its evolution into Eco Solutions in 2009, the company has witnessed exponential growth, completing over 570 projects and serving around 400 clients across eight countries. These success stories serve as a testament to Eco Solutions’ customer-centric approach, with a vast majority of clients returning for repeat engagements. By delivering projects that are not only environmentally responsible but also economically viable, the company has garnered a loyal clientele base built primarily through referrals.
Eco Solutions prioritizes aligning sustainability initiatives with economic interests to ensure businesses derive tangible benefits while advancing their ESG goals
Furthermore, Eco Solutions' focus on sustainable branding and reporting not only helps clients meet their ESG goals but also strengthens their market position and reputation. The company’s Green Garnish initiative, aimed at raising awareness and promoting responsible branding in sustainability, serves as an awareness handle, spotlighting exemplary sustainable practices as case studies for others to learn from. This initiative underscores Eco Solutions’ commitment to delivering exceptional services while fostering a culture of responsible sustainability practices among its clients and peers.
Dr. Anshul's active involvement in academia and professional organizations ensures Eco Solutions remains at the forefront of industry trends and technological advancements. Through partnerships with leading institutions and participation in industry exhibitions, Eco Solutions stays abreast of emerging technologies and best practices.
While sustainability trends continue to accelerate, Dr. Anshul's advocates for a measured approach, prioritizing quality and long-term impact over rapid expansion. With a focus on expanding to real estate clients and ongoing efforts to advance ESG compliance, Eco Solutions is poised to continue its leadership role in shaping India's sustainable development agenda.
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