After the coronavirus situation, cold storage is fast becoming the most sought-after demand driver as the Indian food industry picks up the pace for being an active participant to become self-reliant. Due to this significant rise in the industry, cold storage companies are enjoying spikes more than ever. The Indian food industry, despite being not so effective before covid, had some accomplished operators, and a paramount one of them is Cold Care.
Founded by Dr. P. Upender Rao to stuff the gaps of the Indian food industry, Cold Care has turned out to be one of its kind in terms of innovation. It is to say that the company could never have become what it is today without the contributions of Upender. He says, “Making money out of business has always been a secondary concept for me. The primary is to get the greater good. I strongly believe that customer satisfaction is the utmost priority. We provide the one-stop solution by our concept to keys method. It means that you come with the concept, we deliver you the keys of the project.”
Making the Record
In spite of the disparity between Upender’s
education and his field of work, his thought has always been making the world a better place. Before initiating his own company, he worked 9 to 5 for Asian paints, which is when he realized his real call was something else. He was never really driven by the inner entrepreneurial enthusiasm that forced him to work 9 to five.
In the year 2000, he got ahead with his own company to break and rules and build up his empire. Upender states, “I have started Cold Care which provided complete Turnkey solutions for the concept to commissioning of Cold storages. We were the first company in the country to have had constructed the steel-supported racking cold storage with the EPS panels of 15 meters of height single leaf panel. It was awe-struck to the majority of the players who are at the time currently working on the construction of the cold storages.”
In spite of the disparity between Upender’s education and his field of work, his thought has always been making the world a better place
Completing the first project took Upender’s motivation to the next level, and he was all set to make history. Cold Care services completed its second project in less than 90 days, 89 days to be precise. This happens to be a record in the Indian food industry, and that is it. The founder’s hard work paid him off! Since then, the company has established more than 100 massive cold storage facilities, and that is how Upender made Cold Care a supreme player in the industry. Upender emphasizes, “Before getting into the action, we first understand the clients’ requirements. This makes our design incomparable to any other company out there.” Cold care’s USP is to take care of erection, procuring, and commission.
Marching Forward
Upender intensely admires that the best way to predict the future is to create it. This motivates the mastermind initiator to keep working and innovating his company despite being the top-notch operator. Besides, when you have experienced something for more than 20 years, things automatically tend to come under control. That is precisely the case of Dr. P. Upender Rao. Intending to make Cold Care one of the biggest names of the cold chain industry, the founder is looking for ways of satisfying the stakeholders in every possible way.
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