The current market for white paper grades is favorable. Several factors have contributed to this rising demand, including the government's emphasis on education through various programs, the ban on single-use plastic, which has resulted in demand from sectors such as cups, straws, and shopping bags, and strong demand from Europe and African countries, particularly for A4/copier paper. In terms of brown paper and packaging grades, demand for virgin grades remains strong, with prices remaining consistent. The market for wood pulp is positive. Dhanalaxmi Roto Spinners (DhanRoto) anticipates and envisions strong demand in this market. Going forward, the firm expects some market adjustment as the new large-capacity Arauco Mapa mill will begin operations in October ‘22.
DhanRoto was founded in 1986 as a family-owned business by the Inani family of Hyderabad, India. Cotton and cotton yarn were the first products manufactured by the company. Following that, in 1995, the company was listed on the Bombay Stock Exchange. As improvements in numerous aspects occurred, the company diversified into international commerce and established itself as a prominent trading house of Wood Pulp and Paper in the year 2000- 01. The company serves all of the Indian subcontinent's wood pulp and paper needs and aspires to be the most useful partner to its suppliers and customers. DhanRoto specializes in delivering tailored services for locating the right goods, at the right time, and at the right price anywhere in the world. Additionally, they offer warehousing, logistics, and financial
assistance to customers based on their needs and requirements. With the 8th generation already in the industry, the company trades around 35000 MT of pulp and 5000 MT of paper each year with the help of their channel partners.
The international supply chain has been disrupted as a result of the pandemic turmoil between 2020 and 2021. Due to extremely low supply and rising prices, the Indian paper market is in a tough position. The rise in production costs, logistics, chemicals, and raw materials has resulted in record-high pricing. It is incredibly difficult to obtain inventory on time due to scarcity. Shipping companies have merely exacerbated the situation. Suppliers have no choice but to ship material in break-bulk to any available port, whether on the east or west coast. Consumers must pay an additional fee to pick up this merchandise from these ports, making the item even more expensive than before.
DhanRoto serves the paper manufacturing and cellulose business with Riau Bleached Hardwood pulp and Sappi dissolving grade pulp, the fiber cement industry with UKP, the filter paper sector with Hardwood and Softwood grades. The company has now been focussing on the hygiene sector which is a new sunrise industry in the Indian market. The company aims to become a prominent supplier of Fluff Pulp and Tissue to this industry. On the paper supply front, it offers sack kraft, liner boards, and printing grades such as release, coated, and uncoated grades, among many more offerings from around the world, based on their customers' needs and requirements. The company stocks and indents various types and grades of wood pulp, paper, and pulp substitutes. As the company provides 360° solutions to the consumers from just-in-time availability of material to efficiently planning logistics and supporting their consumers financially, clients prefer their services over those of competitors due to transparency and low costs, as well as high-quality products. The support from April Riau and Sappi further enables them to create personalized solutions for their customers.
Our objective has always been to provide complete solutions to Indian companies for sourcing wood pulp and paper
The future roadmap of a business journey is a never-ending learning process. Technology advancement creates new chances and learning experiences while also resurrecting ancient beliefs that are critical in today's turbulent markets and industries. The paper and pulp business has benefited from increased awareness of plastic risks because the product is eco-friendly, biodegradable, and recyclable. DhanRoto is constantly on the lookout for fresh breakthroughs and new items to augment, complement, and even replace old products, and they pass on their knowledge to their clients, concludes Rajesh Inani, M.D at DhanRoto.
