By Design:Mastering The Art Of Effective Brand Communication

Rahul Gupta

MD

Rahul Gupta

Packaging design helps to leave the product's first impression on the customers and is becoming a key factor, driving brand decisions in FMCG categories. Functional parity between brands is making brand personality a key differentiator, and packaging values are an integral part of a brand's personality. With the latest trends pertaining to eco-friendly and sustainable packaging, and information-conscious consumer behavior, businesses have realized the importance of innovative packaging and are now looking into the market for unique options. By Design, formerly IBD, established in 1994, is a communication agency grounded in the philosophy of design. It devises 360-degree solutions - Branding, Packaging, Mass Media, and Digital Campaigns - anchored in answers to the Who, What, Why, Where, When, and How of brand and marketing situations.

Today, clients expect their designs to stand out in the competitive market, so they prefer unique and innovative de-signs to attract their target group. It can¬not be a simple visualization; hence By Design works on a model called PACK-SKORES wherein it assesses its designs based on six attributes. Only the design that meets these standards qualifies ahead. By Design started as a four-per¬son outfit in 1994 and has grown to create and build many prestigious brands while having a successful journey in terms of revenue. Through the years, it has partnered with multiple brands, like Binani Cement,from creating its brand identity to mass media communication

and associating with celebrities such as Amitabh Bachchan.In another endeavor, it relaunched Panasonic in India with Ranbir Kapoor, and sales proliferated, making the brand a house¬hold name. By Design has also created the Syska brand, right from its identity to successful 360° campaigns, providing outstanding packaging solutions for its various brand extensions and a multitude of SKUs. Other brands it has partnered with include the Taj Group of Hotels, Reliance Textiles (Vimal and Georgia Gullini), and many more. “As a 360-degree marketing communication agency, we address a brand's communication needs from the ground up”, says Rahul Gupta, MD.

360-degree Services
Creativity informs the depth of understanding of By Design's client's business, marketing, and brand objectives. It guides the development of communication and creative strategies that translate fresh consumer insights into durable competitive advantages. It provides 360° solutions, from naming the brand to the whole brand identity creation process, including logos, signage, and more, and applications on various interfaces such as packaging, advertising, outdoor, POS, and digital. It provides comprehensive solutions across digital strategy, content creation, performance marketing, influencer marketing, and path-breaking digital innovations for brands.

“We are positioned as a company that provides holistic communication solutions for brands and has a clutterbreaking presence in the area of packaging design”, shares Rahul Gupta.

What sets By Design apart is its vast experience over the years across various categories, its superior creative talent, deep consumer insight, and unique aesthetic abilities. Its USP lies in providing innovative solutions to brand problems which help in rapid brand value creation, using creativity as a tool. As a creative agency, it understands that at the core of effective communication is a deep insight into the mind and mood of the target consumer concerning the product category and in the broader context of their life. This understanding of the consumer and competitive scenario drives By Design's approach to design and creativity.

As a 360-degree marketing communication agency, By Design addresses a brand's communication needs from the ground up
Rahul Gupta //MD

As a company, By Design has always invested in the latest technologies and skills to remain on the cutting edge of creativity. It will continue focusing on upgrading its skills constantly to evolve in the fast-paced digital market.