Packaging industry is booming and a testament to that are statistics published by Smithers Pira organization that predict the global packaging industry to become worth 1.05 trillion Dollars by 2024. Continually evolving industry and consumer trends for packaging are propelling this exponential growth. Various emerging consumer markets in tandem with demographic and economic developments are further boosting this market growth.
Consumers now demand that vendors deliver more specific and personalized packaging products while ensuring sustainability, maintaining high quality and timely delivery. In order to stay abreast of these continually changing market trends, packaging solution providers need to seamlessly integrate various advancing technological innovations into their product offerings.
Carving a niche for themselves in this sector is Authentic Packaging, headquartered in Mumbai, with its comprehensive suite of robust and innovative packaging solutions. Backed by a team of industry experts with over 30 years of experience in packaging products, Authentic Packaging specializes in innovation, design, development and manufacturing of rigid as well
as flexible packaging items. The team is equipped with the ability to deliver a broad range of packaging solutions as per the customer’s unique requirements. “We try to be on par with the changing trends of the industry. The customer asks for changes in the design or the comfort level and various other things. Based on their requirements, we keep innovating. During the Coronavirus pandemic, there was a vast demand for bottles and sanitizers. We were ready with the production almost immediately. That is how we keep changing with the customer demands as per the market,” explains Neeraj Munjal, Executive Director at Authentic Packaging.
He strongly believes in cultivating partnerships with customers rather than having a seller and buyer relationship that most vendors maintain. This approach helps the team gain a complete understanding of their client’s packaging needs and meet and exceed their expectations right from conceptualization to the finished product. Authentic Packaging is an end-to-end solution provider and a flexible organization. The company continues to reinvent itself with the changing customer needs, whether it is a change in design or usability.
It all depends on the timeline, changing designs and maintenance of efficiency to ensure cost-effectiveness. These are the areas that we keep working on to meet the competition in the market.
Standing Apart from Competitors in the Market
Incepted in 2013, the company has catered to a plethora of clientele with its four business verticals. This includes Lami Tubes, PET Jars and bottles including pharma bottles, Containers for Paints, Lube, Pesticide, Chemicals and HDPE pharma bottles, and lastly, promotional products in Plastics. “Almost all vendors provide similar products. It all depends on the timeline, changing designs and maintenance of efficiency to ensure cost-effectiveness. These are the areas that we keep working on to meet the competition in the market,” reveals Neeraj.
The company works closely with its customers for their domestic and export requirements in the aforementioned verticals. It aims to be involved in direct export of its product range in the next three months. Additionally, the company envisions making bigger contributions in cosmetic, food, pharma industries and has recently added 15000 sqft clean room space for the same.
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