As the market for augmented reality (AR) and virtual reality (VR) grows, the industry expects to witness a robust CAGR of 38% by 2027 through advances in technology and the widespread adoption of technologies across a wide range of sectors. These sectors include content generation, engineering, and the development of virtual applications for electronic devices to create customizable content.
Established in 2014, Augray is a pioneer in industrial augmented and virtual reality products and solutions, providing businesses with technology and touchpoints to connect with customers and provide an immersive experience of its brand and products. The firm further assists businesses in transforming their traditional training approach into an interactive and engaging module with the help of technology.
By leveraging advanced technology and techniques, the firm offers innovative services and solutions in the areas of AR experiences (App based & Web-based), VR experiences (Application & PC - VR), MR experiences (Smart glasses/ AR glasses app and solutions), App development, Website development, Learning Management System, Content/ User Management System and Data Analysis & Dashboards.
Augray launched OneXR, which offers extended reality products & solutions that address pain points in sales, marketing, employee training, and after-sales customer services and support. In addition, the firm presents an immersive and engaging experience to its customers and employees, which allows them to increase
revenue and decrease expenses while enhancing brand awareness, image, and employee productivity.
Augray has developed a proprietary Web AR engine and several other patented technologies. As a firm with over eight years of experience and working with over 70 different industries, they have several key points that set them apart from other firms in this domain. Rather than delivering a presentation, the sales team tends to converse with the client once they have established a connection. “As solution providers, we work with the clients throughout the process, from brainstorming to delivery.
Furthermore, it's important to understand and align the solution with the client's business vision, understand their user journey and experience, and develop the best possible alternative. With new technologies, the firm wants to enable businesses and transform them so they can grow sustainably", shares Suresh Thankavel, CEO, Augray.
Empathizing with the customer is a key part of Augray's selling philosophy, which means understanding where the customer is coming from and what they are going through. Augray began by providing clients with rich and immersive experiences in 2014. By 2015, the firm expanded its presence in New Delhi, Mumbai, and Bangalore and started offering the best solutions in 2016 for broad verticals, including Travel, Hospitality, and Gaming. This was followed by the launch of TADA TIME in 2017, the world's first AR messaging platform.
The firm later launched the first-of-its-kind video XR solution along with India's first WEB XR solution in 2019. In 2022, the firm launched ONEXR, a suite of XR products and solutions that cater to businesses. Currently, the firm has over 70 clients and growing in sectors such as Manufacturing, FMCG, Consumer durables, Real estate, Entertainment, Pharma, Retail, and Automobiles.
Empathizing with the customer is a key part of Augray's selling philosophy, which means understanding where the customer is coming from & what they are going through
Augray’s team not only possesses all the necessary skillsets and experience but is also aligned with the vision of the firm. By virtue of more than 150 employees and six different teams from Development, Creative, Product, Sales & Marketing, and Operations, the firm has successfully completed more than 120 projects for its clients across the globe and launched various products into the market.
With the growing market, there is an increasing need for AR/VR technology since it is highly customizable and has many applications from presale, sales, after-sale, production, training much more. Future roadmaps would revolve around developing innovative solutions and products for industries and consumers that will assist them in growing and keeping up with the transforming market.
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