Contemporary industry has come a long way since its inception at the outset of the industrial revolution in the 18th century. For generations, the majority of things, such as weapons, tools, food, clothes, and housing, have been manufactured by hand. In the late 18th century, Industry 1.0 introduced the world to mechanical production facilities. This was changed. The shift from Industry 1.0 to the next industrial age, the 4IR (4th Industrial Revolution), was a steep climb.
Rajesh Gupta, Managing Director of Artee Flow Controls Private Limited by profession an Engineer, envisaged why industrial automation is the need of the hour. He says, “Productivity, Quality consistency, Equipment Availability or Lesser downtime, efficient equipment utilisation, and the reduction of losses caused by machine idling are all priorities in today's business world. The secret to all such accomplishments has proven to be industrial automation. It's a major notion in the 4IR industry, and it's catching on in the industrial automation sector”. According to a publication Fortune Business Insights, the industrial automation market worldwide reached $157.04 billion in 2018 and is expected to reach $296.70 billion in 2026, almost twice as much. Quality, Cost, Delivery, Innovation, Safety, and environment protection are the major factors driving the growth. At the same time, technological innovations like IIOT or 4IR is the enabler to increase quality consistency, on-time delivery, customer satisfaction, and production loss elimination.
Artee Flow Controls (AFC) has greatly contributed to the evolution of Industries during the previous 28 years of its existence, excelling by witnessing years of Industry versions. With its concrete association with Honeywell, AFC has served complex process industries through its solution or product range like Industrial Valves, Steam Trap, Pumps, Field Instruments, Integrated Process Control System (DCS - PLC), Fire, Gas & Safety Solution and many more.
Being a Platinum Channel Partner of Honeywell, AFC represents almost every area of Industry, each section which requires automation. AFC are placed very strongly in Process Automation Modular Solution, Field Instrumentation, Gas Detection, Fire & Gas Detection, and On-Off Valves & Control Valves, and more. AFC' key strengths are its personnel, who include ‘SME - Subject Matter Experts’ in a variety of disciplines such as batch process automation, batch reports, and its retrieval flexibility, among others.
The Journey
In 2003, AFC started as a dealer and distributor. As the company grew, so did its customer knowledge base. Customers began to seek more solutions from AFC as a result of its capabilities. AFC’ technical competent & reliable solutions built the customers and principals confidence in the AFC capability. From a trader or distributor, AFC changed its business model as Channel Partner & System Integrator. Initially the AFC started with mechanical products. Along the years, AFC has expanded to include nearly all Process Automation Products. Now, the company is a top Honeywell channel partner, consistently outperforming as the best in Asia-Pacific.
AFC is an authorised channel partner & system integrator of Honeywell for Modular System (Control Automation Solution Offering), Field Instruments (Pressure, Temperature, Flow and many others), Gas Detection (Flammable & Toxic), Fire Alarm Panel, On-Off & Control Valves, and Advance Software Solution. To address 4IR Compliant IIoT standards, AFC offers advanced software solutions that deliver L3 and L4 level data integration to customers. Advance Software Solutions helps businesses to build intelligence based upon historical and present data & improve your KPIs through Digitization. AFC offers the entire Honeywell Connected Plants portfolio, which uses Digitization Technology to optimise plant, process, and operations KPIs such as yield, quality, energy consumption, process time, asset performance, and people performance, among others.
Chemical and specialty chemical companies are AFC main clients. Other industries served by the company include Edible Oil, pulp and paper, Metal, Power, Refinery & Petrochemicals, Water Treatment, Food & Beverage, Pharmaceutical and Infrastructure, among others. AFC are also associated with other companies for IMCC, Industrial Valves, Steam Traps and Pumps.
Rohitash Gupta, Director
The Secret to Long-Term Success and Trust
AFC is known for its robust and tried-and-true solution, its USP is its Solution & Service support. Clients' primary expectations from Process Automation are that the solution provided be realistic, trustworthy and comprehensive. The technical expertise of the team on the subject solution or product is a critical factor in the solution's acceptability. Clients typically demand an end-to-end solution from a specific supplier. This will also enable the automation vendor to seek a larger stake with the client by reducing system interface issues. The most critical requirement among all of this is on-time service support. AFC pays unwavering attention to On-time service support keeping the parameter at utmost top priority.
Over the years, AFC has written a number of success stories that have helped customers to come out from their challenges, reduce the down-time of equipment, and improve the opex. In one such client venture, a customer was regularly facing bottlenecks in batch application. AFC developed a batch solution such that it is completely flexible yet bonded with a quality matrix. Flexibility in the Batch report gave a ready-made correlated data of performance. Customers realized the bottlenecks in operation and took immediate action for improvement. Had it been ignored, the Batch Operation would have incurred huge loss if the final product quality parameters did not meet the desired result. AFC’ DCS based modular batch solution with batch report helped a lot to chemical & speciality chemical customers.
AFC is known for its robust and tried and- true solution, its usp is its solution & service support
Projected Manifold Growth in the Future
In the initial years, AFC was offering its solutions for two crore hence its business decision making was centralised with Directors. As the firm grew, it observed that centralised decision making was limiting AFC’ growth. Meanwhile, AFC team matured to understand the business dynamics, customer expectation, and On-time Delivery & Service Support. AFC’ leadership decided to split the business into product verticals, each type of product will have an independent owner with delegated power to respective business units owner. This helped a lot in decision making enabling rapid & manifold growth of business. With the decentralization of the business decision making, AFC is now clear about its roadmap for the future. Run by a professional team, AFC aims to cross revenue of 300Crore mark by 2025. "We're boosting our strength in a variety of ways. Millions of dollars are in the works to build world-class infrastructure, expand the workforce, and form partnerships with famous universities to develop resources in line with industry needs," says Rajesh Gupta, MD, Artee Flow Controls Private Limited.
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