The global market research services market is expected to grow from $76.42 billion in 2021 to $82.62 billion in 2022 according to a report published by The Business Research Company. The top factors that are driving the market growth are government support, supply vs demand equilibrium, Unicorn Explosion (Export Vs Import Ratio) and several other peripheral factors such as global transaction scenario and investor sentiments.
However, the business fraternity needs shortest ROI and the minimum time frame with minimal risk and maximum margins. ARS Market Research Services Pvt. Ltd. (ARS MRS) from Chennai is on the right growth trajectory, closely watching the government’s response to the global factors impacting the economy.
The company’s core value for every single project is whether ARS MRS will invest in the business segment if given an opportunity. “This attitude and business sense makes our customer understand our DNA. We are exploring options to stratify and catalogue our services across every segment in the next few years”, mentions Rajalakshmi Dhruvan and Panneer Selvan Vijayan, Directors, ARS Market Research Services.
Eyes on Excellence
ARS MRS understands the pulse of the customer
since last decade slowly, steadily and patterning the market trends. The company’s research team comprises of IIM, IISc, and doctoral talent embedded for strategic steer and customer’s PoV. In the market value chain, ARSMRS is at the junction where it is more than capable of offering economic options for quality services to the SME sector as they lack access to the HiTech Analysis, Panel Management and real time data for meaningful decision making.
The company is building reputation across the length and breadth of research in maintaining the highest standards by maintaining end to end aspects of project coordination to the outcomes. “We offer CBA, SWOT Analysis, GTM Strategies, on demand, Focus Group Discussion, Mystery audit, retail audit, and customer survey, feasibility survey, net promoter score, employee satisfaction study, and startup report.
The company’s core value for every single project is whether ARS MRS will invest in the business segment if given an opportunity
We are empanelled for recurring business from our customers and we have our review at our Key five stages of milestone deliverables. The key checkpoints that we go by are customer review & calibration and align to the design thinking principles in our market research canvas”, says the Director. The company’s infrastructure plays a pivotal role and it is at the epicentre of its business strategy. Its research has helped research decisions for static and 'Data in Motion' and hence the infrastructure is strategically aligned across these two segments.
Looking at the Future
The company’s growth is its customer revenue game and it wants theirs to proliferate with ease. The nation’s growth is crafted on SME’s expansion and ARS MRS wanted itself to be the catalyst for the same. “We have plans to expand our operations globally in the next few years and attract open talent for expanding our scope. Globally Services Industry accounts for more than 55 percent GDP and 45 percent employment in developing economies.
In contrast the developed economies, its more than 75 percent. Services-driven economic transformations offer new opportunities for scale, innovation, and hence our unicorns needs to transform to decacorns and provide benefits in the Indian economy value chain. We are proud to be part of that journey and wish to contribute deeper in the services industry”, concludes the Director.
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