The RTC market in India is witnessing a significant upsurge and brings forth Rs.3,500 crore opportunity with only 7-9 percent urban penetration. Today’s consumers seek convenient, high-quality dining options at home. And with social media exposure to visually appealing, fine dining styled cuisine, this has greatly increased the demand for premium quality, easy-to-prepare gourmet food options. Apart from retail consumers, even the HORECA sector (B2B) earlier focused on outsourcing only a few items such as French Fries to supplement their own curation are now exploring a variety of exclusive ready-to-cook (RTC) snack.
This is where Arroy Foods stands out in India’s growing ready-to-cook (RTC) frozen snack foods market by offering a unique blend of premium quality global cuisine for both institutions and retail consumers. The company’s mission is to continue to innovate within the ready-to-cook snacks category with products like Spring Rolls, Dimsums, and Samosas. “What truly sets us apart is our commitment to product innovation and premium quality offerings. We continuously push the boundaries by experimenting with newer recipes and breaking the general trends in the market to bring unique offerings to our customers.
An example of our innovation is our line up of Crystal Dimsums (available in gluten free variants as well) with its soft translucent skin filled with a variety of flavours have carved out a niche for itself in the institution business with multiple 5 & 7 star institutions onboarding our product in their menu and are now soon getting launched for our retail consumers,” signifies Ajay Arora, Co-Founder & CEO at Arroy Foods.
Ensuring Utmost Quality Standards
At Arroy Foods, ensuring the quality and authenticity of its exotic South Asian recipes, from Frozen Spring Rolls and Dimsums to Samosas, is paramount. From the outset, they have prioritized using the finest quality ingredients to achieve authentic flavors. “We implement a rigorous 4-point quality check for every raw material procured, focusing on physical impurities, appropriate temperature, absence of odor, and lack of external growth. This process is overseen by our team of senior chefs and trained QC professionals, ensuring adherence to the highest quality standards as set forth by the Food Safety and Standards Authority of India (FSSAI),” highlights Deepa Arora, Co-Founder & COO at Arroy Foods.
Going Extra Mile
Arroy Foods sourcing team integrates deeply with local farms and markets to source fresh produce which forms a key ingredient to our commitment to offering premium quality products. When it comes to standardization at scale, Arroy Foods focuses on a process dependent flow of operations defining every SOP and Technical Dossiers for all our products and eliminating non-value-added steps to enhance efficiency while maintaining quality.
In a market often characterized by a 'me-too' mindset & a lack of innovation, Arroy Foods differentiates itself by continually introducing premium quality innovative products
Arroy Foods from the start of its operations has followed a policy of not adding 'Any Preservative' to extend the shelf life of the products and hence has invested into blast freezing technology to bring down the core temperature of the products within two hours thereby eliminating the growth of bacteria.
Robust Roadmap Ahead
Arroy Foods is set to introduce several exciting new products and categories soon for the retail consumers. From the Asian palate, a new lineup of crystal Dimsums in a variety of fillings and shapes. These translucent-skinned dimsums, made from a combination of starches, offer a premium experience by showcasing the sumptuous filling inside, providing a visually appealing and delicious treat. Apart from Asian cuisine, their team is also dabbling with authentic Lucknowi cuisine snacks for which the product trials are underway.
“For our B2B audience, we have been offering the new variety of Crystal Dimsums and want to now extend the same innovation to our retail consumers as well. The final work is being out in place for the retail packaging and are intending to launch this via our own e-commerce platform and our exclusive retail partners," concludes Ajay.
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