In the dynamic world of trade shows and exhibitions, the design and construction of exhibition booths play a pivotal role in capturing attention and leaving a lasting impression. Exhibition booth designers and contractors specialize in creating visually striking, functional, and engaging spaces that not only reflect a brand's identity but also enhance visitor experience. However, the market faces the challenges of low brand visibility and engage-ment, while pioneering industry-specific training to modernize the workforce and expand reach to underserved areas.
Additionally, the market is becoming more segmented, and professionals and products are becoming more specialized, resulting in a thriving industry for exhibition stall designers and contractors and a growing list of niche exhibitions. Mumbai-based AP Designs is at the forefront of this evolving landscape, designing and building award winning exhibition stands, kiosks and promotional structures in its state-ofthe-art facility in top cities across India and several international locations. The firm bridges the gap in exhibition design adopting unique strategies in its designs to introduce brands, products, and services to their specific target markets effectively.
Strategic Excellence in Exhibition
The company boasting 15 years of expertise in exhibition stall and mall kiosk design, transcends mere temporary structures by strategically crafting projects to amplify brand visibility, footfall,
and sales.“Rooted in marketing and temporary structures, our leadership spearheads meticulous strategic analyses to ensure every design element serves a purpose. Guided by the 40-30-20-10 principle, our designs are engineered for optimal engagement: from 40 feet, the brand is visible; from 30 feet, visitors grasp the brand's offerings; from 20 feet, they discern what to explore; and from 10 feet, they pose informed questions”, speaks Ankit Pallan. By melding proven strategies with innovative experimentation, AP Designs empowers clients to effectively engage their target audience, fostering enduring success in the dynamic landscape of exhibitions.
AP Designs attaches great importance to the involvement of customers and interested parties through comprehen-sive strategies before, during and after exhibitions. After the event, the company collects feedback and provides sales teams with the necessary gift baskets during long working hours. Quick follow-up is facili-tated by capturing visitor data and sending thank-you messages, which strengthens relationships. The company also suggests customized giveaways that match customers’ products and leave a lasting impression. AP Design's five-year strategic plan advises clients on specific goals for each year to ensure sustained success and repeat business.
Rooted in strategy & innovation, AP Designs go beyond the ordinary, ensuring every detail serves a purpose
Vision for Strategic Exhibition Design
"As an architect and interior designer, I'm more pass-ionate about using strategic design to transform brands than I am about working on purely emotive projects. As a result, I established the School of Thought, the first institution in India devoted to instructing architects and interior designers in exhibition design. To increase employment and modernize our workforce, we have trained over 1,000 students and placed many of them in our sector. We can manufacture display stalls in less than a day because to our strategy, which incorporates intensive training in efficient construction procedures for our carpenters and merchants”, shares Ankit Pallan.
The goal of the company is to reach more isolated areas of India. At the moment, the firm is located in important cities including Pune, Hyderabad, Bangalore, Delhi, Mumbai, and Chennai. To support the government's initiative to increase exhibitions in tier-two and tier three cities like Jharkhand, Guwahati, and West Bengal, the company aims to expand its services to these locations. To accomplish this, the firm intends to collaborate with regional vendors, offering them industry expertise and training to guarantee high-quality results. This strategy promotes local involve-ment and growth by enabling AP Designs to provide competitive pricing and increased participation.
