Poised with a strong industrial culture, India has emerged as one of the most preferred countries for textile and apparel sourcing. India is amongst the world’s leading apparel exporters, and realizing the density of the situation, many Indian firms are facilitating themselves to meet the global demand for their products. Standing ahead of its competitors as one of the most prolific textile and apparel sourcing brands of India, Aja apparels is comprehensibly advancing to crave its identity across the global market.
Aja apparels was founded in the beginning of 2012 by Jeevan Jyoti, an accomplished sourcing and Product specialist as well as a seasoned professional with over 25 years of experience. Starting her career working at various buying & liaison offices, she got the opportunity to work very closely with designers & buyers which not only gave her the vision to bring the thought of designers to reality but also spearhead her firm to emerge as a one-of-a-kind phenomenon.
With a notion to help fashion entrepreneurs, large companies and e-Commerce retailers with their sourcing and garment production requirements, the premium apparels brand offer flexible solutions that cover the whole supply chain process, including designing, creating tech packs,
sourcing for fabrics and trims, prototyping, apparel production, packaging, QC assessments to arranging delivery of the products. “Though starting with a very humble set up and stitching simple Kaftans, we at AJA Apparels took pride in providing products with the highest quality standards. We still uphold these standards and they are ingrained in our organization’s DNA. Though Swimwear, Beach Wear and Active Wear remains our forte, we design and manufacture a wide gamut of constructed woven & knitted garments for women, men and children,” shares Jeevan Jyoti, Owner, Aja Apparels.
Aja Apparel started with manufacturing of the simplest garment such as kaftans & by the end of 2014, the company was already making swimwear & sportswear which needed deep technical know-how. Coming a long way since then, Aja apparels has emerged as one of the few exclusive manufacturers in India making high-end swimwear & activewear along with all other regular categories of woven & knitted products for all age groups of women, men & kids.
“As increasing health consciousness and growing awareness towards environment among consumers is a huge factor in making sustainability a fashion trend, we opt for more sustainable, recycled and natural fabrics such as recycled polyester and econyle for swim/activewear. Organic cotton, fabrics made out of banana, orange, milk fiber, eucalyptus, rose and so on are also excessively used in manufacturing our garments. We at Aja apparels take pride in using recycled packing material including compostable biodegradable polybags made from starch, and for most of our clients looking for high-end swimwear & activewear, we use Italian premium quality recycled polyester & econyl from Carvico,” states Jeevan Jyoti.
Since most of the industry leaders are eager to shift their manufacturing base from China, India has a good opportunity to grab this business and emerge as a trailblazer in manufacturing particular fabrics suitable for these categories. Competing with China on prices is a big challenge as India still has to depend on China, Taiwan or Korea for these fabrics which increases the cost of raw materials i.e., fabrics. Aja Apparels is now eager to touch new heights in this category. Keeping stringent quality checks at every stage starting from prototype to bulk production, Aja Apparels has been widely appreciated by its customers based out of Australia, Denmark, France, US, Spain, and Italy for the impeccable quality it delivers.
“What makes us a compelling proposition are our in-house competencies that include research and design, rapid prototyping and production. Whether customers come to us with a specific direction or need our help in conceptualizing products, our team is there at every step of the way. Between brainstorming, designing and prototyping we make sure their vision becomes reality. Being a one-stop solution provider, we constantly experiment with new ways of working to deliver value to our customers,” concludes Jeevan Jyoti.
