Top Trends in the Furniture Industry

Hybrid Models are Emerging

Experts believe that many times, one model isn’t going to be suitable to capture enough of the market-space. Therefore, it is extremely important to recognise a trend of blending the in-store and online experience. Usually, this blending includes tailoring the experience of the customer with product customizations. Using technology to let them choose and visualize different colours, patterns and context can help both online and during the in-store experience. The more customizable an experience is to each unique customer, the higher the ROI to be reaped.

Digitalization of the Manufacturing Process

For a long time, furniture industry has relied heavily on the manual process and followed traditional ways of manufacturing. But today there is increase in demand, e-commerce platforms and need for cost control which left no option but to digitalize. For furniture companies, this means integrating the workflow from the e-commerce website through production in order to shorten delivery times, minimize errors, enhance quality and increase margins.

With the rise of customization trend, furniture manufacturers also need to make sure they have the right tools to manage all configurations to produce made to order pieces without error. For many people, it means adding certain technologies, such as digital printing and automated nesting that will help them to eliminate stock challenges, reduce costs and improve material utilization.

Taking Help of Technology

Furniture Industry is an increasingly competitive and over saturated industry, as well as one in which consumers prefer to see and touch products in person. Furniture Industry is focusing to develop new ways to showcase their products online. Technologies such as ImageScripting, WebAR, and product configurators have certainly paved the way for furniture brands to appeal to those consumer pain points and display products in a visually stunning, photorealistic manner.

Companies which are taking advantage of these technologies are increasing online sales via advanced imaging tools that enable consumers to view products in all styles and colours, rotate products, zoom in and out, and even see hidden components, all with a few simple clicks of the mouse. When paired with WebAR, customers can even easily visualize how a particular piece of furniture will look in their own home, along with their own furniture and decor. Overall it helps consumers find the perfect piece, without ever having to leave their home.

How is the Future of Furniture Industry

Furniture Industry has a bright future if it keeps focusing on eco-friendly, customer friendly, easy to handle and multifunctional facilities. By encouraging exports of modular furniture, the government will not only allow the industry to grow during a slump, but it will also pave the way for future deals that can be made with foreign brands. Therefore, allowing the opening of a bilateral channel of communication and opportunities of collaboration between the Indian and the global brands. This could provide the right stimulus that furniture industry has been waiting for these past couple of years.