Food testing refers to examination of food products for bacteria, chemicals and other harmful material that can cause toxicity, poisoning or foodborne illnesses to the consumer. According to research, an estimated 100 million foodborne illnesses and 120,000 foodborne illness-related fatalities occur each year in India. Hence,
food testing plays an important role for proper nourishment and well-being of the people. In 2018, the Indian food pathogen testing market was valued $14 million, with a CAGR of 11.3 percent expected to reach $26.4 million by 2024. The major driving factors for the growth of the food testing market in India are rise in increasing need for tests like
allergen test,
sensitivity testing, and food intolerance test, matched with
consumer awareness, stringent regulations, and food business globalization.
Hence there are a number of factors that are influencing the growth of the food testing industry in India. Lets look into the factors affecting the most.
Economically Motivated Adulteration (EMA)
Rising competition in the food producing and processing industry is the leading cause of Economically Motivated Adulteration (EMA) or food fraud. According to a report by Food Safety and Standards Authority of India (FSSAI), the percentage of food adulterated has increased from 12.8% in 2011-12 to 28% in 2018-19. In another global study conducted in 117 countries by Food Sentry, in 2013, India was noted as one of the top food violators in food safety. The food debasement incidents such as adulteration, pesticides, artificial flavor enhancers, and certifications are driving the expansion of the food safety testing industry in India.
Awareness of the consumers
The consciousness of the people about their well being may have been the silver lining of the virus outbreak. Today, the consumers have become more alert about the products they consume and its nutritional value. They demand comprehensive information about the journey of the food from the firm to their home. Through different social media platforms and consumer regulation legislation, consumers have been educating themselves about concerns linked to food, such as various pollutants, food allergies, food intolerance, toxin-associated physiological responses, and the impact of processed and stored food on the body. The changing demographics and increased consumer knowledge is pushing for the need of putting food safety first and positively influencing the food testing market of India.