Top Trends in Beauty and Personal Care Market in India

Varied Range of Makeup Products for Men

A rather ignored segment of the cosmetic industry is now being tapped by expanding men targeted cosmetic products beyond face washes, moisturizers and basic hygiene products to include eye creams, face masks, sunscreen, makeup in the past one decade. Better packaging and easy accessibility to such products are evident with their increasing numbers and variants coming into the market to attract more new age customers.

Availability on E-Commerce Platforms

For the brands who want to remain competitive and have economies to scale, a quick capturing of new consumer expectations being formed, shifting behaviours and effective response to the evolving market is necessary. There has been a great development of easy consumer accessible e-commerce platforms, on-click available brand websites and promotional social media platforms is sure to bring about growth in the cosmetic industry. Acquisition of new customers and providing a great customer journey to the existing ones can be captured by digitalizing customer approach channels.

Influencer Marketing

Virtual try-on tech allows shoppers to test how different beauty products will look without actually having to try them on. Additionally, with the emergence of influencer marketing and user generated content strategy, consumers are at the forefront from promotion to market research for new products. There has been a sudden increase in consumer awareness about the latest products. Today’s consumers weigh the marketing tactics less and rather attend the information as to whom and what those products aim to serve. Aware consumers now want products that are naturally manufactured.

Consumer’s evolution of spending habits has been providing impetus to the growth of beauty and personal care industry. Consumer base has been expanding in the form of loyalists or experimenters based on their purchasing habits and frequency. Daily care items are purchased online mostly due to product standardization, sales and promotion on different websites while mid-premium and premium products are purchased in offline retail stores. Market players are also spending lavishly in training practitioners who can provide proper advice and provide a broad understanding of a variety of goods, which significantly improves the customer experience.

Customized Products

Better and improved testing combined with customization is sure to loop in more consumers. Consumers tend to have a spending bias towards brands that can provide them customized products and in-strore experiences at home. Many big brands are putting different technologies and approaches to use to provide a better customized experience to their customers such as Quizzes which is helpful for collecting the exact customer preferences and customized products according to the results.

The Way Forward

Going ahead, the future of the beauty and personal care products seems good but it will have to keep pace with the ever changing customer demands. Industry experts believe that inclusivity will lead the cosmetic industry in the coming years. The approach should be highly customer- centric, providing more personalized products, backed by scientific research. A greater acceptance towards organic and natural products is sure to exponentiate.