There is no denying that COVID has heightened consumers' interest in their health, and despite the fact that consumers' worries have decreased since COVID's inception, research indicates that personal health and wellbeing continue to rank highly among COVID-related issues. Two out of every three people who are worried about COVID express concern for their own health, the health of close ones, and the effects of COVID on the economy. Customers express worries about their physical and emotional wellness.
With the increasing consciousness on health and well being, today, the customers are turning towards
dietary supplements. The Indian dietary supplement market is expected to reach INR 847.9 Billion by 2027, exhibiting a CAGR of 14% during 2022-2027, reports Imarc, a market research and consulting services company.
To meet the needs of these health-conscious consumers, it’s important that supplement brands have a good understanding of how the mind and demand of the customers are developing today. Here’s a look at insights on the
top supplement trends.
Rise of Gummy Vitamins
Most dietary supplements are bland in taste which makes them difficult to consume by patrons. With this challenge in mind, gummy vitamins are emerging as a savior in this circumstance, redefining the health and beauty industry. According to market reports, the global gummy vitamins market is projected to reach $10.6 billion by 2025.
Brands are now developing gummies that provide vital vitamins for hair, skins, and moire. As they are chewable, pleasant, innovative, and intriguing, people have welcomed this new method of consuming vitamins.
Geographically, although the “children” positioning is prominent across most regions, and that digestive/liver health, brain-mood and skin health were among the fast-growing claims in 2018 everywhere, there are considerable variations in applications around the world.
North American companies also focused on pregnancy/breastfeeding and joint health products, whereas oral, energy and stamina product launches featured strongly in Europe and Asia.
