How Mobile Phone Accessories Market in India is Evolving

Rise in Usage of Smart Wireless Accessories

There are various features which are introduced with the advancement of technology such as AI and IoT as they make way for hyper connectivity and intelligence in the electronic devices. This promotes the use of wireless mobile accessories such as smart wearable, smart speakers, wireless headsets & earphones and others.

Furthermore, the advancements in the sector of smart wireless mobile accessories result in mobile phone accessories industry growth. For instance, Amazon launched series of Echo Show 5 display speakers with integration of AI called as Alexa. Moreover, the rise in adoption of health monitoring smart wearables such as fitness bands, fosters the growth of the mobile phone accessories market.

Growth in Usage of Smart Phones

Rapid technological development of mobile phones in the twenty-first century has led to its adoption as a utility, used for day to day tasks such as alarm, task reminders, remote controlling appliances and others. Further, the entertainment and media exploring functionalities such as large touch screens, speakers, easy control volume buttons, voice control intelligence and other applications add value in the market. As a result, smartphones have found replacement of laptops, cameras, wrist watches and other electronics up to a considerable level.

Moreover, the features such as handsfree and others generate the need of headsets and earphones which urge the user to buy these mobile accessories. Furthermore, the fragile frame and display screen of mobile phones drive users to purchase protective case and screen guards as well. These protective accessories are manufactured in terms of design and quality to attract users. Therefore, the increase in penetration of smartphones fuels the growth of the mobile phone accessories market as well.

Challenges in the Way

Pirated Products: Rising threat of piracy is expected to hamper the mobile phone accessories market. The materials used in pirated products are of substandard level as compared to products offered by major manufacturers. However, pirated products are offered at a fraction of the price of the original products and consumers in emerging economies such as India and China are inclined more towards the former.

Lack of Standardization: Lack of Standardization is expected to hinder the global mobile phone accessories market growth. Experts believe that there is a lack of proper standardization in terms of technology and components used for the manufacturing of mobile accessories. Undefined standards in the market lead to high product and price differentiation.

Future Scope

Owing to substantial growth in the adoption of smartphones and tablets, the mobile accessories market in India is expected to witness a higher growth in the coming years. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels. It consists of an array of national, regional and micro level distributors. The manufacturers are planning to market their products through one or multiple distribution partners and retailers, thereby reaching a big customer base in the coming future.