How Ayurveda is Driving Wellness

How the Indian government is promoting ayurvedic treatments

Recently, the Indian government initiated promoting Ayush systems of medicine which comprise yoga, naturopathy, ayurveda, unani, homeopathy, siddha with the latest scheme known as ayurswasthya yojana & this scheme aims to introduce authentic classical Ayush interventions for encouraging community healthcare with supporting the establishment of Ayush medical health units.

Adoption of Ayurvedic treatment during the pandemic

According to recent research by The Indian Express, interest in Ayurveda has surged to a greater height during the pandemic and people have turned to Ayurvedic practices increasingly in order to improve immune health. Furthermore, the utilization of Ayurvedic products has also increased to a great extent. The pandemic has changed consumer lifestyles by leading to increase in adoption of preventive healthcare remedies coupled with demand for immunity-positioned supplements that has also grown, and that has included select Ayurvedic products.

How are ayurveda treatments launched in new markets

Other than India, organizations across various regions are coming up with Ayurvedic clinics and Santhigiri Holistic Health center in collaboration with Lootah Group of Companies inaugurated the first exclusive Ayurvedic treatment services in Dubai. Santhigiri Group is a pioneer of AYUSH medicines & remedies, under the procedure of India’s AYUSH Ministry and this group has launched another similar initiative in the country and the inauguration of the clinic anticipates treating patients with long-term health issues that are associated with the pandemic.

While ayurveda has a rich history & has prospered over the years the conventional pharmacopoeias rendered insight into herbs & applications, and now scientific studies are also rendering more substantive research on the methodologies of action & health effects. Researchers are also looking at new areas of application as well as delivery systems and skin conditions is a major area of application, as per the new research from Allied Market Research; while the others consist of heart health, inflammation, & blood sugar support.

While all of this has bolstered the implementation of Ayurvedic practices & product sales, the development of the retail structure is also one of the major factors that drive market growth. Recent research from Allied Market Research anticipates the global Ayurvedic herbal market to register a Compound Annual Growth Rate of 10.8 percent through 2028. Among the top botanicals in terms of sales include Triphala, Withania somnifera, & Bacopa monnieri, & is one of the fastest growth rates that is anticipated to be posted by bitter melon with a Compound Annual Growth Rate of 12.3 percent.

The road ahead

The demand for Ayurvedic immune-boosting medicines as well as supplements has increased to a greater extent. Furthermore, the government bodies as well as market players are coming up with new strategies in order to expand the market growth, while the investments for new research & other projects are also growing. All these aspects, also, are anticipated to flourish the industry to grow exponentially.